Parthenon Sells ScentAir to CITIC

Parthenon Sells ScentAir to CITIC

Parthenon Capital has sold ScentAir, a provider of scent marketing products and services, to CITIC Capital. Scent marketing is the use of smells and aromas to strengthen the connection between a customer and a brand. The strategy is becoming more widely used by companies to differentiate their products and bolster their sales. As an example, […]