Stone-Goff Partners has acquired DSG Consulting, a provider of outsourced sales training to both Fortune 500 and middle market companies in North America and Europe.
DSG’s services include sales message creation, sales process design, sales coaching system development, in-person and virtual training, and ongoing training reinforcement and content updates. The company has a focus within the technology, business services, healthcare, manufacturing, telecommunications and financial services sectors.
DSG is led by its President, Matt McClendon and VP of Sales & Marketing, Tanner Mezel. The company was founded in 1994 and is headquartered in Little Rock, AR (www.dsgconsulting.com).
“We are proud of the DSG team and the company we have built together,” said Mr. McClendon. “Going forward, DSG is thrilled to partner with Stone-Goff Partners as we enter our next phase of growth. After vetting numerous potential partners, DSG selected Stone-Goff for their partnership approach and their proven track record helping technology-enabled professional services firms maximize their growth potential.”
“We are excited to partner with Matt, Tanner and their team who will continue leading and building the company,” said Hannah Stone Craven, co-founder of Stone-Goff Partners. “DSG is a differentiated, outsourced sales training and enablement service provider with a talented team and longstanding history of delivering high-quality service with measurable success to its customers. The company’s depth of talent and expertise within the sales enablement market and culture of growth underscores DSG’s exceptional potential.”
Stone-Goff invests in lower middle market companies that have between $3 million and $10 million of EBITDA. Sectors of interest include information services, industrial services, marketing and media, education and training, and consumer products and services. The firm is currently investing from Stone-Goff Partners II LP which closed in October 2015. Stone-Goff was founded in 2010 by Hannah Stone Craven and Laurens Goff and has offices in New York and Boston (www.stonegoff.com).
CHILDS Advisory Partners was the financial advisor to DSG on this transaction. East West Bank provided senior debt financing and Avante Mezzanine Partners provided mezzanine financing and made an equity co-investment.
© 2017 Private Equity Professional | December 5, 2017