Teakwood Capital has made a growth capital investment in Marketing Advocate, a sales lead generating platform for technology companies and their channel resellers.
Marketing Advocate offers a SaaS marketing automation platform that is used by technology companies and their channel resellers to execute multi-touch marketing programs that track, score, nurture, and qualify sales leads. The company is based in Centerville, MA (www.marketingadvocate.com).
“The investment from Teakwood Capital allows us to rapidly scale our sales and services team to exploit the strong competitive advantage we have created in the technology demand generation marketplace,” said Gary Morris, CEO and founder of Marketing Advocate.
“Teakwood Capital’s investment in Marketing Advocate provides the opportunity to partner with a management team with deep domain expertise, clear demonstration of customer success, all provisioned on a strong and competitively differentiated SaaS technology platform,” said Ed Olkkola, Managing Director at Teakwood Capital. “Our customer reference checks confirmed they truly have ‘raving fans’ for the software and services they provide. We look forward to working closely with the company to fully realize their outstanding growth potential.”
Teakwood Capital invests equity capital primarily in businesses with $500,000 to $3 million of EBITDA and typically in technology enabled business-to-business companies. The firm focuses on management buyouts as well as control growth equity investments. The firm was founded in 2005 and is based in Dallas (www.teakwoodcapital.com).
© 2013 PEPD • Private Equity’s Leading News Magazine • 5-31-13
