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June 17, 2026

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pop-up campers

Salt Creek Goes Camping

October 5, 2016 by John McNulty

Salt Creek Capital has acquired Four Wheel Campers, a manufacturer of off-road, overland, and pop-up truck campers.

Four Wheel Campers (FWC) sells its products directly to consumers and through a network of domestic and international dealerships. The company was founded in 1972 by Dave Rowe who sold the company in 1987 to Jack Billings. In 2001, Tom and Celeste Hanagan acquired the company from Mr. Billings. FWC is headquartered near Sacramento in Woodland, CA (www.fourwh.com).

Upon closing of the transaction, Robert Vogl – an Executive Partner of Salt Creek Capital since 2015 – is the company’s new CEO. “I am excited to begin working with the FWC team and continue building upon the company’s well-deserved reputation of quality and innovation cultivated by Tom Hanagan over the past 15 years,” said Mr. Vogl. “Salt Creek was an excellent partner in identifying this opportunity and completing the transaction. Having their continued support will be a valuable asset as we execute on new growth initiatives.”

“There are numerous compelling opportunities to expand the FWC business and brand. Tom Hanagan is an impressive entrepreneur, and we appreciate the opportunity to be involved with the company,” said Daniel Price, a Senior Associate at Salt Creek. “We look forward to working with Robert Vogl and the FWC team as we pursue new growth initiatives.”

Salt Creek invests in executive-led buyouts of companies with up to $100 million in revenue and EBITDA from $750,000 to $5 million. Sectors of interest are varied making the firm nearly industry agnostic but areas of specific interest include manufacturing, business and consumer services, distribution, and franchisors. The firm is based in Menlo Park (www.saltcreekcap.com).

© 2016 Private Equity Professional • 10-5-16

Filed Under: New Platform, Transactions Tagged With: pop-up campers

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