Spectrio, a portfolio company of The Riverside Company, has acquired Sound Marketing Concepts. This is the first add-on completed by Riverside since acquiring Spectrio in October 2014 from SJ Partners.
Sound Marketing Concepts (SMC) provides on-hold marketing messaging and related services with a focus on the healthcare market. The company is based north of Boston in Rowley, MA (www.soundmarketingconcepts.com).
“SMC has a solid footprint in New England. This acquisition makes Spectrio a bigger and better company,” said Riverside Principal Peter Tsang. “Existing SMC customers will also benefit from Spectrio’s deeper capabilities and its additional service offerings.”
Spectrio is a national provider of on-hold messaging and digital signage managed services. Services include content creation, professional production of audio or visual content, installation, and network management. The company is based near Tampa in Oldsmar, FL (www.spectrio.com).
“Spectrio had a proven strategy for successfully integrating add-ons prior to Riverside’s investment, and we are excited about working with Riverside to continue building the company organically and through valuable add-ons,” said Spectrio CEO Aaron Kleinhandler.
Working with Mr. Tsang on the transactions for Riverside were Partner Chris Jones, Senior Associate Max Moehlmann, Associate Linda Xu and Operating Partner George Benson.
The Riverside Company is a global private equity firm focused on investing in and acquiring growing businesses valued at up to $250 million (€200 million in Europe). Since its founding in 1988, Riverside has invested in more than 380 transactions. The firm’s international portfolio includes more than 75 companies. Riverside is headquartered in New York with additional offices in Atlanta, Chicago, Cleveland, Dallas, Los Angeles, San Francisco, and London (www.riversidecompany.com).
© 2015 PEPD • Private Equity’s Leading News Magazine • 3-4-15