Gauge Capital has made an investment in Beauty Industry Group, a supplier of hair extensions and related beauty products.
Beauty Industry Group (BIG) sells its products directly to consumers and through a network of over 40 independent distributors in the US and Canada. Brand names include Babe, Donna Bella Hair, Twisted Fringe, Elixir Cosmetics, and Beauty Depot. The company, led by CEO Derrick Porter, was founded in 2004 and is headquartered in Salt Lake City (www.beautyindustrygroup.com).
“Over the years, I met with several potential investors, eventually selecting Gauge Capital,” said Mr. Porter. “Throughout our conversations it became clear to me that they were the best partner to help us achieve our future growth objectives. I’ve never felt better about the direction of our business and with the investment of Gauge and their team I feel we have created the perfect synergy to help take BIG to the next level.”
“Beauty Industry Group is the market leader in a fast-growing product category with exceptionally loyal customers,” said Managing Partner Drew Johnson. “We believe the market has significant untapped potential and customer adoption rates will continue to grow.”
Gauge Capital invests from $10 million to $40 million in North American based companies that have $5 million to $50 million of EBITDA. Sectors of interest include business and consumer services, healthcare services and food services. The firm will consider both majority and minority investments. Gauge Capital was co-founded in 2013 by Managing Partners Drew Johnson and Tom McKelvey and is based near Dallas in Southlake, TX (www.gaugecapital.com).
© 2016 Private Equity Professional • 6-22-16