BelHealth Investment Partners has acquired the business and assets of Geritrex, a maker of generic over-the-counter products and pharmaceuticals.
Geritrex is a manufacturer and distributor of topical generic over-the-counter products and pharmaceuticals to patients in institutional healthcare settings. The company has more than 5,000 customers including the Veterans Administration, Columbia Presbyterian Hospital, Albert Einstein Hospital, St. Jude Hospital, Mayo Clinic and Duke University Hospital. Geritrex was founded in 1978 by Anthony Madaio and is headquartered in Mt. Vernon, NY (www.geritrex.com).
“Given BelHealth’s experience in generic over-the-counter products and pharmaceuticals, we have actively pursued investments in this segment and are excited to partner with Geritrex and build upon the success that the company has achieved over the past thirty years,” said Nathan Kronforst, BelHealth Managing Director. “Geritrex’s product mix and customer base of over 5,000 hospitals and nursing homes positions it perfectly to take advantage of the aging demographic trends. We look forward to growing Geritrex into a national platform in this fragmented and growing industry segment.”
BelHealth’s plan for Geritrex includes building its executive management team; adding new products, acquiring add-on businesses; and driving organic growth through the addition of sales associates. “Geritrex is BelHealth’s first platform company in Fund II and a great fit given our expertise in the generics industry. Generic products and pharmaceuticals is a segment we know extremely well and Geritrex is the ideal base from which to drive substantial growth both organically and through add-on acquisitions,” said Harold Blue, a BelHealth Managing Partner.
BelHealth Investment Partners is a lower middle-market healthcare focused private equity firm. The firm invests from $20 million to $40 million in companies in three healthcare segments: services, products, and distribution. BelHealth is based in New York (www.belhealth.com).
© 2015 PEPD • Private Equity’s Leading News Magazine • 8-5-15