Blue Moose of Boulder, a provider of natural hummus and refrigerated spreads under the Blue Moose of Boulder and Ciolo brands, has sold a majority of its business assets to a new consumer focused investor group.
The new investor group is led by Ed Shirley, the former CEO of Bacardi and Vice Chairman of Procter & Gamble. Mr. Shirley will serve as Chairman of Blue Moose of Boulder. “Consumers increasingly are trending toward natural snacking options and we believe that Blue Moose of Boulder’s authentic, hand-crafted and high-quality ingredients will continue to resonate in the marketplace. I look forward to helping the company achieve its accelerated growth plans,” said Mr. Shirley.
Blue Moose of Boulder was founded in 1997 and sells its natural hummus and refrigerated spreads under the Blue Moose of Boulder and Ciolo brands. Other products include salsas, pestos, and tapenades. The company is headquartered just outside Boulder in Lafayette, CO (www.bluemooseofboulder.com).
Joining Mr. Shirley as lead investors in Blue Moose are Dan Fink and Fred Howard. Mr. Fink has extensive private equity experience and has worked at J.W. Childs Associates and Centerview Capital. He most recently worked with Mr. Shirley at Bacardi in a Global Vice President of Finance/Business & Strategic Planning role. Fred Howard, a consumer packaged goods executive who worked for 20 plus years in leadership roles at Gillette and Procter and Gamble, will serve as Chief Executive Officer of Blue Moose. Most recently, Mr. Howard was CEO of Metagenics, a nutraceuticals company.
© 2015 PEPD • Private Equity’s Leading News Magazine • 10-6-15