Marlin Equity Partners has acquired BlueHornet Networks, a provider of email marketing software and services, from Digital River, a portfolio company of Siris Capital Group.
BlueHornet Networks provides its SaaS-based services to Fortune 500 and other large companies, small and medium sized businesses, and resellers operating in the retail, technology, media and publishing, gaming, electronics and hospitality sectors. The company has approximately 2,200 customers. Blue Hornet was founded in 2000 and is headquartered in San Diego (www.bluehornet.com).
Marlin Equity Partners invests in businesses that have revenues of $20 million to $1 billion and are in the process of undergoing varying degrees of operational, financial or market-driven change. Sectors of interest include technology, healthcare, consumer products and services, business services, manufacturing, aerospace & defense, distribution & logistics, and media. The firm has $3 billion of capital under management and is headquartered in Los Angeles with an additional office in London (www.marlinequity.com).
Siris Capital makes control investments in data, telecommunications, technology and technology-enabled business service companies in North America. The firm is currently investing Siris Partners III LP which closed with $1.8 billion of capital commitments in 2015. Siris Capital was founded in 2011 by Frank Baker, Peter Berger and Jeffrey Hendren. All are former partners of Ripplewood Holdings and founders of the private equity group at S.A.C. Capital Advisors. Siris Capital is headquartered in New York (www.siriscapital.com).
Miller Canfield (www.millercanfield.com) served as legal advisor to Digital River on this transaction. The Miller Canfield team was led by corporate and M&A principals Jeffrey LaBine and Brad Arbuckle.
© 2016 PEPD • Private Equity’s Leading News Magazine • 1-21-16
