data analytics

Strattam Capital Acquires SSB

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Strattam Capital has signed an agreement to make a majority growth investment in SSB, a data management and analytics platform provider to the sports & entertainment, education, and healthcare sectors. Strattam partnered with SSB’s senior management team and incoming CEO Mike Banville on this transaction.

SSB’s main product, Central Intelligence Platform, is delivered as a Software-as-a-Service (SaaS) and integrates data from multiple and disparate sources into real-time actionable data that enable proactive business decisions that drive revenue and results.  Integrating and cleaning data manually is time consuming, costly and inefficient. SSB’s platform automates and speeds those processes, while also delivering relevant analytics and strong reporting capabilities.

SSB works with more than 60 brands in the sports and entertainment sector as well as 15 educational institutions in both higher education and K-12 markets. In the sports and entertainment sector, its customers include NASCAR, the NHL, NBA, Pac-12 Conference, SEC, and NFL – where, in addition to the league, SSB works with nearly half of all NFL teams. Other industries served by SSB include healthcare, energy, and travel. SSB was founded in 2008 and is headquartered near Denver in Greenwood Village, CO with additional offices in Nashville and Austin (www.ssbinfo.com).

“SSB was founded and funded with a very straightforward, strategic goal: provide our clients in key verticals with the ability to make data a meaningful part of their business decision making to drive exceptional results,” said SSB Senior Partner Bryan Brinks. “In Strattam, we’ve found a partner that shares our commitment to clients and ensuring our platform is at the leading edge of the ever-evolving data landscape.”

Strattam Capital makes control investments in enterprise software, digital infrastructure, and tech-enabled services companies with enterprise values of less than $100 million and revenues from $10 million to $30 million. The firm has offices in San Francisco and Austin (www.strattam.com).

“By pulling together customer and transaction information spread across different systems, and pairing that data with a deep understanding of the particular needs of a sports franchise, university or hospital, SSB enables organizations to better serve their constituents,” said Strattam Capital Managing Partner Bob Morse. “We are very impressed with what the founders of SSB have built, and we are excited to collaborate with Mike and the SSB leadership team on the next phase of growth.”

Mr. Banville joins SSB as its new CEO after 22 years with publicly-traded IHS Markit, an Englewood, CO-based provider of information and analysis to businesses and governments. He most recently served in senior leadership roles with the company’s technology’s information division where he was active in setting strategic direction, managing division financial performance, and oversight of all commercial activities.

“SSB has a strong and growing position in its core markets,” said Mr. Banville. “The company has established itself as a trusted partner to its customers with deep expertise in data management in professional and collegiate sports, as well as in higher education and other verticals. The quality of its customer base reflects how valuable that service is and will continue to be as customers’ needs expand to more comprehensively seek insights from the information they have on their customers and other constituents across the enterprise.”

Seattle and Denver-based investment bank First Hill Partners (www.firsthillpartners.com) is the financial advisor to SBB.

This transaction is expected to close before the end of the first quarter of 2018.

© 2018 Private Equity Professional | February 22, 2018

Thoma Bravo Acquires MedeAnalytics

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Thoma Bravo has completed its buy of MedeAnalytics, a provider of cloud-based financial performance analytics for the healthcare industry. Current investors Bain Capital Ventures and Emergence Capital Partners remain as minority shareholders.

MedeAnalytics is used by healthcare companies to analyze patient data to improve financial performance by strengthening core operations and improving the quality of patient care. MedeAnalytics’ cloud-based tools have been used by over 1,500 hospitals, health systems, health plans, and state Medicaid programs.  The company is led by its CEO Andy Hurd and is headquartered north of Oakland in Emeryville, CA (www.medeanalytics.com).

“Now more than ever, healthcare providers and hospital systems alike are under pressure to rein in costs and demonstrate value to their customers and patients,” said Scott Crabill, managing partner at Thoma Bravo. “MedeAnalytics has the products and expertise to help healthcare institutions sift through vast amounts of data and deliver cost-effective care.”

Thoma Bravo provides equity and strategic support to management teams building growing companies. The firm originated the concept of industry consolidation investing, which seeks to create value through the strategic use of acquisitions to accelerate business growth.  Thoma Bravo currently manages approximately $8.5 billion of equity capital.

“We’ve been working with MedeAnalytics’ management team to set a plan for growth and enhanced market leadership moving forward,” said Arvindh Kumar, principal at Thoma Bravo. “With the transaction closed, we look forward to working with the team to realize MedeAnalytics’ strategic growth objectives.”

Thoma Bravo was founded in 1981 and has offices in Chicago and San Francisco (www.thomabravo.com).

© 2015 PEPD • Private Equity’s Leading News Magazine • 9-30-15

The Riverside Company Acquires DMA Corporation

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The Riverside Company has acquired DMA Corporation, a provider of data analytics to financial institutions.

DMA Corporation is a provider of profitability analytics and strategic data to banks and credit unions based in the US and Canada. DMA provides a suite of products that integrate management, finance, marketing, and sales to allow financial services providers to access and understand data from across their organizations, gaining visibility into the profitability of each branch, product and customer. The company is based in Beaverton, OR (www.dmacorporation.com).

“DMA’s tools help banks and credit unions uncover unmet needs, identify improvement opportunities, and ultimately increase profits,” said Riverside Managing Partner Loren Schlachet. “With DMA’s comprehensive solution, customers gain a deep understanding of their income risk and are provided tools to increase profits.”

The Riverside Company is a private equity firm focused on the smaller end of the middle market (“SEMM”). Riverside specializes in investing in SEMM companies (those valued up to $250 million) and partners with management teams to build companies through acquisitions and value-added growth. Since 1988, the firm has invested in more than 345 transactions with a total enterprise value of more than $6 billion. The firm’s current portfolio includes more than 70 companies. The Riverside Company is headquartered in New York with additional offices in Atlanta, Chicago, Cleveland, Dallas, Los Angeles, San Francisco, and London (www.riversidecompany.com).

“Because DMA provides such a wonderful product, we see many avenues for growth moving forward,” said Riverside Partner Alan Peyrat. “We see opportunities to expand and deepen sales and marketing efforts to help the market understand DMA’s value better.”

According to Riverside, DMA operates in a fragmented industry and the firm is interested in using add-on acquisitions to expand the company.

Working with Mr. Schlachet and Mr. Peyrat on the transaction for Riverside were Vice President Steve Rice and Associate Ryan Philyaw. Origination Principal Jeremy Holland sourced the transaction for Riverside. Vice President Dan Haynes worked on financing the transaction for the firm.

Deerpath Capital Management (www.deerpathcapital.com) provided financing for the transaction.  Riverside was advised by Jones Day, Deloitte and West Monroe Partners.

© 2014 PEPD • Private Equity’s Leading News Magazine • 8-26-14

Goldman Sachs Invests in Applied Predictive

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Applied Predictive Technologies, a provider of predictive analytics software and a portfolio company of Accel-KKR, has received a $100 million minority investment from the Merchant Banking Division of Goldman Sachs.

Applied Predictive Technologies (APT) is a cloud-based predictive analytics software company. APT’s Test & Learn software is used by Global 2000 companies to measure the profit impact of advertising, marketing, pricing, merchandising, operations and capital initiatives. Other product lines include Market Basket Analyzer, Network Planner, Merchandise Optimizer, and Performance Manager. Customers include Wal-Mart Stores, Starbucks, Kraft, Anheuser-Busch InBev, Holiday Inn, Staples, Lowe’s, Victoria’s Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei and Washington, DC (www.predictivetechnologies.com).

“Over the years, APT has built the industry of robust cause-and-effect predictive analytics. Many of the largest companies in the world, including Walmart, Hilton, Anheuser-Busch InBev, McDonald’s, and over a hundred others, have been successfully using APT’s products to make critical decisions across all key functional areas. As we further expand the breadth and depth of industries we serve across the globe, we are excited to have Goldman Sachs as a valuable partner,” said Anthony Bruce, CEO of APT.

The Goldman Sachs Group is a global investment banking, securities and investment management firm. Goldman Sachs is headquartered in New York (www.gs.com).

Accel-KKR invests primarily in technology business with $15 million to $150 million in revenue. The firm has a particular focus on recapitalizations of family-owned or closely-held private companies; divisional buyouts of larger companies; and going private transactions. Accel-KKR is headquartered in Menlo Park with an additional office in Atlanta (www.accel-kkr.com).

© 2013 PEPD • Private Equity’s Leading News Magazine • 6-27-13

TA Associates Invests in Fractal Analytics

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TA Associates has made a $25 million minority investment in Fractal Analytics, a provider of advanced analytics to Fortune 500 companies.

Fractal Analytics is a provider of advanced analytics to Fortune 500 companies. The company’s services are used to understand, predict and influence consumer behavior; improve marketing, pricing, supply chain, risk and claims management; and to improve business forecasting. The company has offices in San Francisco, New York, London, Mumbai, New Delhi, Singapore and Dubai (www.fractalanalytics.com).

“We believe that the big data space represents a very significant opportunity as companies have understood the power of data driven decision making but are struggling to operationalize and institutionalize analytics inside their organizations,” said Naveen Wadhera, Director and Country Head, TA Associates Advisory. “Fractal is one of the most respected players globally in this space and has been experiencing accelerated growth, making it the ideal company with which to partner. We look forward to working with the company’s management team to further build value in Fractal.”

“Over the last two years, Fractal has seen revenues almost triple in size, making us one of the fastest growing companies in the industry,” said Pranay Agrawal, Co-Founder and EVP, Fractal Analytics. “We are excited about how this partnership will help us expand our footprint and meet the growing client demand for analytics solutions. We are confident this collaboration with TA will prove beneficial to our clients and employees.”

TA Associates makes buyouts and minority recapitalizations of profitable growth companies in the technology, financial services, business services, healthcare and consumer industries. Since founding in 1968, TA has invested in over 425 companies globally and has raised more than $18 billion in capital. The firm was founded in 1968 and has offices in Boston, Menlo Park, London, Mumbai and Hong Kong (www.ta.com).

“We chose to partner with TA Associates because of their excellent track record in helping profitable companies become outstanding businesses,” said Srikanth Velamakanni, Co-Founder & CEO of Fractal Analytics. “We are passionate about helping companies leverage advanced analytics to better understand consumers, optimize pricing & marketing and compete more effectively in the marketplace. Our partnership with TA will help us fuel this passion further.”

Investment bank Avendus Capital (www.avendus.com) served as the exclusive financial advisor to Fractal Analytics.

© 2013 PEPD • Private Equity’s Leading News Magazine • 6-24-13