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December 17, 2025

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commercial flowers

Seacoast Sees Green in Flowers

July 15, 2016 by John McNulty

Seacoast Capital has made an investment in The Sun Valley Group, one of the largest flower growers in North America.

Sun Valley produces over 30 flower varieties and sells its products throughout the United States and Canada through flower wholesalers and distributors, mass marketers and the Internet. Company owned brand names include Sun Valley Floral Farms, Pleasant Valley Flowers, Sun Pacific Bouquet, West Coast Evergreen, and the Orchid, Sonata, Love, Royal, Lilytopia, and Dublet Lilies Brands, and Redwood Grove French Tulips Brand.

Sun Valley is headquartered 275 miles north of San Francisco in the northern California town of Arcata. Additional facilities in California include Willow Creek (just east of Arcata) and Oxnard (near Los Angeles). The company also has a Canadian facility located north of Buffalo, NY in St. Catharines, ON (www.thesunvalleygroup.com).

“Sun Valley has always focused on quality and we want to make sure that the consumer is completely satisfied with our beautiful and long lasting flowers. To meet the growing demand for our flowers we needed a partner who understood our commitment to quality and who could help us expand. Seacoast is that partner and we’re very happy to be working with them,” said Lane DeVries, Sun Valley’s CEO.

“Sun Valley’s management team is very strong, and we look forward to working closely with them as they grow their business,” said Eben Moulton, Partner at Seacoast Capital. “The company’s focus on quality puts it in a unique position to take advantage of very interesting growth opportunities.”

Seacoast Capital makes non-control subordinated debt and equity investments of $3 million to $15 million in lower middle market companies with $20 million to $150 million in revenue and $2 million or more of EBITDA. From a sector perspective, Seacoast Capital is industry agnostic but has specific interest in specialty manufacturing, value-added distribution, and business services.

Seacoast Capital is currently investing its third fund, Seacoast Capital Partners III, with $150 million of capital commitments.  The firm was founded in 1994 and has offices in Boston and San Francisco (www.seacoastcapital.com).

© 2016 Private Equity Professional • 7-15-16

Filed Under: New Platform, Transactions Tagged With: commercial flowers, FS

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