Winona Capital has made a controlling investment in Diono, a designer and maker of juvenile car seats and other child-based travel accessories.
Diono was founded in 1999 by Brad Keller and in 2012 made its fourth appearance on Inc. Magazine’s List of the 500 Fastest Growing Private Companies. Today, Diono is a maker of juvenile car seats, convertible boosters, and stroller & travel accessories such as shades, umbrellas, hooks, fans, bottle warmers, rear-view mirrors, pillows, and disposal containers. In total, the company has just over 100 SKUs and its products are sold in more than 54 countries. Diono is headquartered in Seattle with six additional offices in Canada, Germany, the United Kingdom, France, Hong Kong and China (www.diono.com).
“Diono has shown great leadership in developing products that keep children safe, and they have an impressive safety track record as a result,” said Jason Starr, a Principal at Winona Capital.”
Winona Capital provides acquisition and growth capital to consumer goods and services businesses in the lower middle market that have revenues from $10 million to $100 million. The firm manages more than $300 million on behalf of the Laird Norton family office and other institutional investors. Winona Capital is headquartered in Chicago (www.winonacapital.com).
“Through our partnership with Winona Capital, Diono will increase its efforts in product development and distribution to bring a wider range of safe, sensible and stylish products to consumers around the world,” said Mr. Keller.
ROTH Capital Partners (www.roth.com) was the exclusive financial advisor to Diono.
2015 PEPD • Private Equity’s Leading News Magazine • 5-8-15
