Brynwood Partners has formed a new portfolio company, Harvest Hill Beverage Company, to acquire the Juicy Juice business from Nestle USA.
Juicy Juice is an iconic 37-year-old brand with national distribution through leading retailers in the food, mass and club sectors as well as in the foodservice channel. Juicy Juice is widely recognized as one of the pioneer brands in the 100 percent juice category. The company, which expects to announce its management team in the coming weeks, will be based in Stamford, CT (www.juicyjuice.com).
“We are delighted to announce the acquisition of the Juicy Juice business from Nestle USA,” said Henk Hartong III, Senior Managing Partner of Brynwood Partners. “We look forward to bringing renewed focus and attention to this great brand that has, and continues to hold, a special place with families over many generations. By further leveraging the brand’s nutritional and wellness attributes, we plan to continue providing our loyal customers with its high quality, great tasting products in innovative packaging formats. We thank Nestle USA for the opportunity to work with them on this transaction and look forward to a smooth transition of the business.”
Brynwood Partners has a well-established track record of acquiring and reviving brands or businesses that are divested from large corporations. In its 30-year history, Brynwood Partners has acquired 41 corporate brands from 15 different corporate sellers.
Brynwood Partners has completed six acquisitions from Nestle USA, with this acquisition being the third in the past 14 months. Last year, two transactions were completed with Nestle USA: Brynwood Partners acquired Joseph’s Gourmet Pasta Company and Pearson Candy Company, a Brynwood Partners’ portfolio company, acquired the Bit-O-Honey brand. The Juicy Juice acquisition marks the firm’s largest buy side transaction since it was founded in 1984.
Brynwood Partners is an operationally-focused private equity firm that makes control investments in consumer focused lower middle market companies. Brynwood Partners has $900 million of capital under management. The firm was founded in 1984 and is based in Greenwich, CT (www.brynwoodpartners.com).
2014 PEPD • Private Equity’s Leading News Magazine • 7-2-14