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August 19, 2026

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Bounds Exits Beacon Promotions

January 23, 2017 by John McNulty

Bounds Equity Partners has sold Beacon Promotions to Hub Pen Company, a portfolio company of Tenex Capital Management.

Beacon Promotions is a provider of logo imprinted promotional products including markers, consumer electronics, calendars, leather goods, flashlights and table covers. The company is based 95 miles southwest of Minneapolis in New Ulm, MN (www.beaconpromotions.com). Bounds Equity acquired Beacon in April 2011. While under its ownership, Beacon completed four add-on acquisitions, consolidated two facilities, diversified its product line and nearly doubled sales.

Hub Pen, a portfolio company of Tenex since March 2016, is the second largest designer and supplier of promotional writing instruments in the US.  The company was founded in 1954 by Frank Fleming and is headquartered in Braintree, MA (www.hubpen.com). The third generation of the Fleming family continues to manage the business under Tenex ownership.

Bounds Equity makes control investments in US companies east of the Rocky Mountains with minimum EBITDA of $1.5 million and US companies within a five hour drive of Chicago with minimum EDITDA of $750,000. Sectors of interest include building materials and services; business services; consumer products; and specialty manufacturing. The firm was founded in 2009 by Mark Bounds, Managing Director, and is based in the Chicago suburb of Highland Park (www.boundsequity.com).

Tenex invests up to $100 million in middle-market companies in the industrial, manufacturing, and health and business services sectors. The firm has $452 million of committed capital and is based in New York (www.tenexcm.com).

© 2017 Private Equity Professional | January 23, 2017

Filed Under: Exit, Transactions Tagged With: ad specialities

Lincolnshire Sells National Pen

January 11, 2017 by John McNulty

Cimpress NV has agreed to acquire National Pen Co., a manufacturer and marketer of promotional products, for $218 million in cash. National Pen has been a portfolio company of Lincolnshire Management since 2012 when it was acquired from Berwind Corporation. Berwind acquired National Pen in 2005 from Tom Liguori whose father founded the company in 1966.

National Pen’s promotional products are sold to small and medium businesses and include pens and other writing instruments; tote bags; drinkware; stationery and calendars; flash drives; lanyards; letter openers; magnets; picture frames; and many other products.

National Pen’s revenue is expected to be approximately $275 million in calendar year 2016, reflecting year-over-year growth of approximately 10%. The company is headquartered in San Diego with additional locations in the United States, Mexico, Ireland, and France (www.pens.com).

Cimpress NV (NASDAQ:CMPR) specializes in mass customization of physical products including: printed marketing materials, signage, photo products, embroidered apparel and promotional products. The company was founded in 1995 as Bonne Impression by current President and CEO Robert Keane. The company change its name to Vistaprint in 1999 and went public in 2005. Cimpress is headquartered in Venlo, Netherlands (www.cimpress.com).

“Just like business cards, custom pens are a simple yet highly effective way for small business owners to market their companies,” said Mr. Keane. “National Pen is a clear leader in one of the key promotional product segments and has excellent manufacturing and supply chain capabilities which we do not have today. By combining the company’s capabilities and expertise with those of Cimpress, we are confident we can help to grow both National Pen and the promotional products offering of our existing portfolio of brands.”

“We believe our industry is at the beginning of a period of disruptive shift to e-commerce, and we are thrilled about the opportunities that joining Cimpress will create for our customers and team members,” said Peter Kelly, National Pen’s President and Chief Executive Officer. “We expect our business to thrive as part of Cimpress, and we look forward to eliminating the cost barriers that currently keep businesses from fully expressing their individual brands across a wide variety of personally relevant marketing materials and gifts.”

Lincolnshire is a middle market private equity firm that manages $1.7 billion and focuses on acquiring business platforms with $50 million to $500 million in revenue that can be meaningfully grown organically and through acquisitions.  Lincolnshire has completed more than 70 acquisitions, and is currently investing its $835 million private equity fund, Lincolnshire Equity Fund IV.  Founded in 1986, the firm has offices in New York and Los Angeles (www.lincolnshiremgmt.com).

© 2017 Private Equity Professional | January 11, 2017

Filed Under: Exit, Transactions Tagged With: ad specialities

Cyprium Invests in Bensussen Deutsch

August 3, 2016 by John McNulty

Cyprium Partners has made a mezzanine investment in Bensussen Deutsch & Associates, a promotional products marketing agency. This investment is the eleventh transaction for Cyprium Investors IV which closed in December 2014 with $460 million of capital commitments.

Bensussen Deutsch & Associates (BDA) is a promotional products agency used by Fortune 1000 companies, professional sports leagues and teams, and other worldwide entertainment companies. Customers include, among many others, Coca-Cola, Sony, Ford, GE, Kellogg’s, HBO, Starbucks, Major League Baseball, the National Football League, the National Basketball Association and NASCAR. DBA also has a consumer products division that is one of the larger providers of 3rd party video game accessories sold under the PowerA brand. BDA was founded in 1984 by Eric Bensussen and Jay Deutsch and is headquartered near Seattle in Woodinville, WA (www.BDAinc.com) (www.PowerA.com).

“Cyprium is excited and honored to have the opportunity to invest in Eric and Jay’s company, the largest privately held advertising specialties and branded merchandise agency for enterprise clients in the United States,” said Mike Conaton, a Managing Partner at Cyprium. “We look forward to supporting BDA’s aggressive growth through organic expansion and strategic acquisition.”

Cyprium provides capital for acquisitions, growth, shareholder or partnership buyouts, refinancings and dividend distributions, without requiring majority control. The firm provides capital via subordinated debt, preferred stock and common stock.  Cyprium invests from $10 million to $60 million per transaction in companies with more than $8 million of EBITDA that are based in the US or Canada. Cyprium has offices in Cleveland, New York, and Chicago (www.cyprium.com).

© 2016 Private Equity Professional • 8-3-16

Filed Under: New Platform, Transactions Tagged With: ad specialities

Audax Buys Halo Branded Solutions

April 19, 2016 by John McNulty

Audax Private Equity has partnered with management to acquire Halo Branded Solutions, a distributor of promotional products used to support corporate branding and marketing.

Halo’s products are used as trade show giveaways, employee incentives, safety gifts, reward programs, and healthcare promotional products. The company’s products are numerous and are group in such categories as auto home and tools; gifts and awards; calendars; key chains and tags; novelty items and toys; outdoor and leisure products; technology; wellness and safety; pens and writing products; bags and totes; drink ware; clothing; food and beverage; stationery; and towels. The company serves customers in the agriculture and farming, automotive, construction, finance, healthcare, and real estate sectors. Halo (formerly known as Lee Wayne Corporation) was founded in 1952 and is headquartered 50 miles northeast of Moline in Sterling, IL (www.halo.com).

No changes in management or operating direction are planned as part of the transaction. “Our senior management team invested alongside Audax in this transaction,” said Marc Simon, CEO of HALO. “Our team is focused on delivering the greatest value proposition for selling professionals in our industry. Our team’s passion and experience are the real assets in this partnership.”

Audax estimates that promotional products are a $20 billion per year industry. “We are impressed with Halo’s leadership position in an industry that is positioned for strong growth. The loyalty of their sales team, passion of their support staff, and vision of their leadership team provide an attractive platform for continued impressive financial performance,” said Geoffrey Rehnert, Co-CEO of Audax.

The Audax Group makes control investments of $10 million to $100 million in middle market companies with transaction values of $25 million to $500 million. Sectors of interest include industrial manufacturing; energy; outsourced industrial services; consumer products; healthcare devices and services; non-asset based logistics; technology; aerospace & defense; business services; and direct marketing. The firm was founded in 1999 and has offices in Boston, New York and Menlo Park (www.audaxgroup.com).

“We are very pleased with our new partners at Audax. They are a prestigious investment firm with a proven track record of building success with their portfolio companies,” said Mr. Simon.

© 2016 Private Equity Professional • Private Equity’s Leading News Magazine • 4-19-16

Filed Under: New Platform, Transactions Tagged With: ad specialities, FS

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