Lion Equity Partners has acquired Country Life from KI NutriCare, a wholly owned subsidiary of Kikkoman Corporation.
Country Life is a manufacturer and marketer of branded vitamins and nutritional supplements including Country Life Vitamins, Desert Essence Personal Care, and Biochem Protein. For the twelve months ending in March 2023, the company recorded revenues of $69 million.

Country Life, led by President Wendy Lucas, is headquartered on Long Island in Hauppauge, New York.
“Country Life was founded with a commitment to providing the best health and wellness products to our customers. We are thrilled by Lion Equity’s investment in Country Life as we continue to provide trusted natural products at the highest standards,” said Ms. Lucas. “As a leader in the natural health industry, we look forward to continuing our mission through targeted investments in our business to help us accelerate our long-term strategic plan and support Country Life’s next phase of growth.”
“For more than 50 years, Country Life has distinguished itself as an industry leading brand with exceptional products, service, and innovation,” said Jim Levitas, a co-founder and partner of Lion Equity. “The company’s expertise in health and wellness combined with its commitment to the highest quality provide a strong foundation for future growth, both organically and through strategic add-on acquisitions.”
In 2005, Kikkoman, a Japan-based food maker, and Consac Industries formed KI NutriCare as a health food joint venture with Kikkoman acquiring Consac’s equity interest in 2006.
Kikkoman’s main products and services include soy sauce, food seasoning and flavoring, mirin, shōchū, and sake, juice and other beverages, pharmaceuticals, and restaurant management services. The company, founded in 1603 and headquartered north of Tokyo in Noda, Japan, has production plants and offices in Japan, the United States, the Netherlands, Singapore, Taiwan, China and Canada.
Denver-based Lion Equity makes control investments in North American-based corporate carve-outs and special situations including businesses experiencing financial, operational or industry-driven challenges. Typical targets will have revenues between $30 million and $300 million and EBITDA up to $15 million. Lion Equity invests across a wide range of sectors and is effectively industry agnostic. Equity for the acquisition of Country Life was sourced through the firm’s third fund, Lion Equity Fund III LP.
Rothschild & Co. was the financial advisor to Kikkoman on this transaction.
© 2023 Private Equity Professional | August 2, 2023