Canaccord Genuity has announced the addition of Lance Maerov to its U.S. investment banking team as a managing director within the technology, media, marketing, and information services (TMMIS) group.
Mr. Maerov joins Canaccord Genuity from Dinmont Ridge, a firm he founded in 2023 to provide advisory services to private equity and strategic investors. At Canaccord Genuity, he will focus on expanding the firm’s marketing services and technology advisory practice, which is increasingly relevant as businesses adapt to the transformative impact of artificial intelligence and digital convergence.
Before founding Dinmont Ridge, Mr. Maerov led mergers and acquisitions for North America and Latin America at WPP, a global leader in advertising, public relations, media, and technology services headquartered in London. WPP, the world’s largest advertising and marketing company, generates annual revenues exceeding $18 billion. During his 20-year tenure at WPP, Mr. Maerov was instrumental in executing many of the company’s strategic acquisitions and investments.
Throughout his career, Mr. Maerov has completed numerous acquisitions and investments and has served on the boards of over 50 companies in media, technology, and marketing services. His expertise spans various verticals, including advertising/marketing services, technology services, film and television, music, sports, and advertising technology. His notable transactions with WPP include investments in Globant (digital transformation services), Bruin Sports Capital (sports media investments), Vice Media Group (youth-focused digital media), Media Rights Capital (film and TV production), Imagine Entertainment (film and TV production), Visible World (targeted TV advertising technology), and FullScreen Media (digital content for YouTube).
According to Canaccord Genuity and industry insiders, Mr. Maerov is considered one of the sector’s most seasoned dealmakers in advertising, media, and marketing services.
Canaccord Genuity’s recent transactions in the TMMIS sector include the sale of Blankfactor (IT services consulting) to Globant (October 2024); the sale of Mars United Commerce (commerce marketing services) to Publicis Groupe (September 2024); the sale of LeapPoint (digital advisory) to Omnicom (September 2024); and the sale of Jun Group (digital advertising services) to Verve Group (July 2024); the sale of AdTheorent (algorithm-powered media buying) to Cadent, a Novacap portfolio company (June 2024); and the sale of United Language Group (translation and interpreting services) to Propio Language Services, a Leonard Green portfolio company (September 2024).
Other recent transactions for Canaccord include the sale of Bobit Business Media to media entrepreneur Colin Sutherland in September 2024, and the sale of Yantra (technology and advisory services) to Riveron, a Kohlberg & Company portfolio company in July 2024.
Mr. Maerov holds an undergraduate degree from the University of Vermont and an MBA from Columbia University.
Canaccord Genuity’s (TSX: CF) global capital markets division offers institutional and corporate clients idea driven investment banking, merger and acquisition, research, sales and trading services from offices in North America, UK & Europe, Asia and Australia. The firm’s diverse team of capital markets and advisory professionals has deep industry and transactional expertise in key growth sectors of the global economy. Canaccord Genuity is committed to providing valued services to its clients throughout the entire lifecycle of their business and operating as a gold standard independent investment bank – expansive in resources and reach, but targeted in industry expertise, market focus and individual client attention.
© 2024 Private Equity Professional | October 29, 2024
