Alliance Consumer Growth (ACG) has closed Alliance Consumer Growth Fund V LP with $160 million in capital commitments.
As with its predecessor funds, Fund V will invest in fast-growing, “rising star” brands in the food, beverage, personal care, beauty, pet and apparel categories. Since 2011, ACG has invested in many high-growth consumer and retail companies, eight of which subsequently had notable exit events.
“We’re very proud of our current and past partner brands, grateful to our ACG team, and thrilled and honored to have many terrific and supportive limited partners in Fund V,” said ACG co-founders Josh Goldin and Julian Steinberg in a released statement. “We’re looking forward to continuing to support promising, entrepreneurial consumer brands to help them grow and thrive in the years to come.”
Brands that ACG has partnered with as an early-stage, minority investor include, among others, a 2011 investment in Babyganics (sold to S.C. Johnson in 2016); a 2012 investment in EVOL Foods (acquired by Boulder Brands in 2013); a 2013 investment in Shake Shack (IPO completed in 2015); a 2013 investment in KRAVE Jerky (sold to The Hershey Company in 2015); a 2013 investment in Suja Juice (sold to The Coca-Cola Company in 2015); a 2014 investment in barkTHINS (sold to The Hershey Company in 2016); and a 2018 investment in OUAI Haircare (sold to Procter & Gamble in 2022).
Fund V has already invested in two companies: Momofuku Goods, a New York City-headquartered provider of restaurant-grade pantry essentials including chilis, air-dried noodles, sauces, and seasoned salts (September 2023); and iNNBEAUTY Project, a New York City-headquartered fast-growing skincare brand (December 2022).
New York City-headquartered ACG closed its debut fund in September 2011 with $44 million of capital. With the close of Fund V, ACG has now raised over $1 billion in aggregate capital commitments since its founding in 2011.
Aqueduct Capital Group was the placement agent for Fund V and Willkie Farr & Gallagher provided legal services.
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