One Sweet Deal! Shore’s Sweetmore Buys Sweet Eddie’s
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One Sweet Deal! Shore’s Sweetmore Buys Sweet Eddie’s

The fourth buy for Shore's wholesale bakery platform adds cinnamon rolls to the company's already expansive product lines

Sweet Eddie’s is an SQF-certified wholesale bakery specializing in cinnamon rolls and other yeast-raised sweet goods that are sold to retail chains across the United States.

SOURCE: Getty Images

Sweetmore Bakeries, a portfolio company of Shore Capital, has acquired Sweet Eddie’s, a wholesale manufacturer of cinnamon rolls and other baked goods.

Sweetmore Bakeries was launched by Shore through the September 2019 acquisition of Main Street Gourmet (MSG), an Akron-based wholesale bakery with a 68,000 sq. ft. manufacturing facility and 160 employees located near Akron in Cuyahoga Falls, Ohio.

Following the buy of MSG, Sweetmore closed two add-ons with the 2020 acquisition of Pennsylvania-based Biscotti Brothers with a 60,000 square foot manufacturing facility and 60 employees; and the 2021 buy of Wisconsin-based Meurer Brothers Bakery with a 20,000 square foot manufacturing facility and 50 employees.

Today, Sweetmore provides private label, branded, custom, and stock products to the retail in-store bakery and national restaurant channels, including cookies, muffins, biscotti, Danish, brownies, granola, and icings. The company is headquartered near Chicago in Park Ridge, Illinois, and has more than 300 employees and three operating facilities in Ohio, Pennsylvania, and Wisconsin with a total of 148,000 square feet of manufacturing space.

Sweet Eddie’s is an SQF-certified wholesale bakery specializing in branded, private label, and co-packed cinnamon rolls, almond brioche, and other yeast-raised sweet goods including cookies, cakes, and pastries. The company’s products are sold to retail chains across the United States.

Source: Sweet Eddie’s

Sweet Eddie’s was founded in 1998 by President Ed Allen and operates a 36,000 square foot production facility located near Atlanta in Smyrna, Georgia. The acquisition of Sweet Eddie’s will add additional baked goods to Sweetmore’s product line and provide additional manufacturing capacity.

Shore Capital invests in lower middle-market healthcare, food and beverage, business services, industrial and real estate-related companies that have $5 million to $100 million of revenue and $1 million to $10 million of EBITDA.

In April 2019, Shore closed its third healthcare-focused fund, Shore Capital Healthcare Partners Fund III LP, with $293 million of capital, and its inaugural food and beverage fund, Shore Capital Food & Beverage Partners Fund I LP, with $148 million of capital.

Shore Capital is headquartered in Chicago with an additional office in Nashville.

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