Direct Mail Giant Acquired by Monomoy

Direct Mail Giant Acquired by Monomoy

Family-owned Japs-Olson Company processes and mails more than one billion direct marketing pieces each year

Japs-Olson Company is a Minnesota-based provider of commercial printing and direct mail marketing services.

SOURCE: Getty Images

Monomoy Capital Partners has acquired family-owned Japs-Olson Company, a provider of commercial printing and direct mail marketing services.

Japs-Olson’s printing services include variable data printing, digital printing, offset printing, and large-format printing. The company’s direct mail services include data management, list procurement, postal optimization, and mail tracking. In 2022, Japs-Olson created, processed, and mailed more than one billion direct marketing pieces for its customers in the financial services, nonprofit, insurance, healthcare, and retail sectors.

Source: Japs-Olson Company

Japs-Olson was founded in 1907 by Barney Japs and G.F. Olson. Today, the company is led by CEO Mike Beddor, has more than 600 employees, and operates a 704,000-square-foot facility located just west of Minneapolis in St. Louis Park, Minnesota.

“For the past 115 years, Japs-Olson has been built on the stalwart values of service excellence and innovation,” said Mr. Beddor. “We are fortunate to partner with Monomoy and leverage their ability to build upon the strength of our customer relationships, supporting our mission of providing exceptional customer service and on-time delivery. The Japs-Olson team is thrilled to find a well-aligned partner who epitomizes the principles that have brought the company decades of success and whom we trust to bring Japs-Olson into its next era.”

Source: Japs-Olson Company

According to Monomoy, direct mail generates the highest return on investment among omnichannel marketing strategies and represents a stable sector with a large addressable market.

“Monomoy’s history of partnering with family-owned businesses and investing in adjacent industries, coupled with Japs-Olson’s commitment to servicing its longstanding customer relationships, make this a partnership with abundant opportunity,” said Jaime Forsyth, a partner at Monomoy. “The team at Monomoy is honored to be chosen as stewards of the company’s next chapter. We look forward to working with the management team to drive operational value creation for the business and anticipate a future of enhanced service for customers nationwide.”

New York City-based Monomoy makes control investments of debt and equity in companies with at least $150 million in revenue, $15 million of EBITDA, and enterprise values up to $500 million. Sectors of interest include manufacturing, distribution, and consumer products. In November 2021, Monomoy held a final close of its fourth private equity fund at an oversubscribed $1.1 billion of capital.

Wells Fargo and Prospect Capital Management provided financing to back the buy of Japs-Olson by Monomoy. Lazard was the financial advisor to Japs-Olson.

© 2023 Private Equity Professional | June 9, 2023

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