MPE Expands Waterfront Brands
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MPE Expands Waterfront Brands

Tree Line Capital Partners backs Waterfront Brand's buy of Tide Tamer

Tide Tamer is a manufacturer and distributor of aluminum watercraft lifts and docks sold to the residential and commercial saltwater markets

Waterfront Brands, a platform company of MPE Partners, has acquired Tide Tamer. MPE acquired Waterfront Brands from Chicago-based Invision Capital in July 2021.

Tide Tamer is a manufacturer and distributor of aluminum watercraft lifts and docks sold to the residential and commercial saltwater markets in the Southeastern United States. The company markets its products through a dealer network as well as through its e-commerce platform Boat Lift Warehouse.

Source: Tide Tamer

Tide Tamer is headquartered in Snow Hill, North Carolina with an additional distribution facility in Madison, Florida.

Waterfront Brands’ products are sold through more than 700 independent dealers and distributors across  North America as well as direct-to-consumer through both retail locations and e-commerce websites. The company’s brands include ShoreMaster, HydroHoist, HyPower, Rhino, PolyDock, and Neptune.

Waterfront, led by CEO Corey Duke, is headquartered 60 miles southeast of Fargo, North Dakota in Fergus Falls, Minnesota, with additional manufacturing facilities in Fort Lauderdale, Florida and near Tulsa in Claremore, Oklahoma.

Source: Waterfront Brands

“Tide Tamer has become a true leader in the Southeast market by maintaining a strong brand name through its laser focus on customer service and product quality,” said Mr. Duke. “We look forward to working together to support Tide Tamer’s customers and continued growth.”

“This combination helps bolster Waterfront’s footprint in the Southeast, enhances Waterfront’s existing product offering, and gives Waterfront a new channel to sell through with the addition of Tide Tamer’s Boat Lift Warehouse e-commerce platform,” said Joe Machado, a partner at MPE. “We are thrilled to bring Tide Tamer under the Waterfront umbrella to accelerate the growth of the combined businesses.”

Cleveland and Boston-based MPE invests in lower middle-market companies that are valued at up to $250 million and have EBITDA of at least $5 million. Sectors of interest include high-value manufacturing and commercial and industrial services.

Tree Line Capital Partners, Manulife Investment Management, Northwestern Mutual Capital, and LBC Credit Partners provided financing to support Waterfront’s buy of Tide Tamer.

Alcon Partners was the financial advisor to Waterfront.

© 2022 Private Equity Professional | December 1, 2022

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