Maxim Acquires Zenwise Health

Maxim Acquires Zenwise Health

Maxim Partners has acquired Zenwise Health, a developer and marketer of both human and pet health supplements.

Zenwise Health sells its products under the Zenwise and Zesty Paws brands directly through its websites and and also through a number of third-party e-commerce sites including,,,, and Zenwise Health is headquartered in Orlando.

Maxim partnered with AJ Patel, founder of Zenwise Health, on this transaction. “Zesty Paws and Zenwise Health are positioned perfectly to take advantage of the accelerating shift in online consumer purchasing patterns,” said Mr. Patel. “Both of the brands continue to reach new heights within their niche, so partnering with Maxim to continue this journey only feels natural. Together, with Maxim, we believe we can achieve substantial growth and become household names.”

“We are thrilled to be investing in the emerging mainstream of nutritional products purchases,” said Gregg Wilson, Founder & Managing Partner at Maxim Partners. “Individuals are increasingly aware of the role nutrition plays in one’s overall health and quality of life and are turning to the e-commerce channel for better education, convenience, and pricing when seeking supplements. AJ and his team have demonstrated outstanding results in this channel and we are excited to work together to continue rapid growth at Zenwise.”

Maxim Partners invests in education and wellness companies that have revenues of at least $10 million and EBITDA of at least $2 million. The firm was founded in 1991 and is based in the Chicago suburb of Hinsdale (

“We’ve had tremendous success since our start in 2014,” said Zach Popovich, Director of Operations for Zenwise. “We’ve innovated high-quality products that really resonate with our consumers. We look forward to working with Maxim Partners to solidify our foundation as we expand our retail and geographical presence in the human and pet supplement markets.”

Breakaway Capital ( provided debt financing for the transaction.

© 2018 Private Equity Professional | February 9, 2018

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