Five Crowns Capital’s portfolio company Cosmetic Design Group has acquired Per-fekt Beauty, a Hollywood-based beauty products company. Cosmetic Design Group has been a portfolio company of Five Crowns since May 2015.
Per-fekt’s products include face, body and skin gels; eye brow gels and lash curlers; and lip gels. The company’s major retail relationships include Sephora (established in 2005) and Ulta (established in 2014). Per-fekt’s products can also be purchased direct through its online platform. The company was founded in 2005 by its president Richard Anderson and is headquartered in Hollywood (www.perfektbeauty.com).
“We are very excited to be working with Cosmetic Design Group. They have the perfect combination of entrepreneurialism, deep industry experience with big and small companies, quick-to-market capabilities, and the financial and operational resources to support our customer service needs,” said Mr. Anderson.
Cosmetic Design Group (CDG) is a designer and formulator of branded and private label beauty products for the domestic and international beauty markets. CDG offers a range of nail and cosmetic products, specializing in turnkey services that provide a one-stop design and sourcing alternative for national brands and its retail customers. The company has over 900 SKUs of nail lacquer (the company produces more than25 million bottles a year), shampoo, conditioner, lotions and creams, and other products. CDG is based near Los Angeles in Culver City, CA (www.cosmeticdesigngroup.com).
“We are ecstatic to be partnering with the Per-fekt Beauty team,” said Maurice Rasgon, founder and chairman of CDG. “Richard Anderson and his team will now be able to bring their renowned level of passion and enthusiasm to drive even greater innovation and education to the marketplace. Our companies form the ideal combination of talent, creativity, financial resources, and operational execution. These aspects will fuel great new product and marketing concepts, which will add to future growth.”
Five Crowns Capital invests in small and middle market companies that have annual revenues of $20 million to $200 million and EBITDA of $4 million to $40 million. The firm is industry agnostic but has specific interests in media and entertainment; cosmetics; building materials; technology and electronics; energy; manufacturing; distribution; healthcare; and life sciences. Five Crowns was founded in January 2003 by Jeffrey Schaffer and is headquartered in Newport Beach (www.fivecrownscapital.com).
© 2016 Private Equity Professional • Private Equity’s Leading News Magazine • 3-15-16
