Encore Consumer Capital has completed its investment in LORAC Cosmetics, a cosmetics brand founded by celebrity makeup artist Carol Shaw.
LORAC is a Hollywood-inspired brand that uses high-quality, gentle formulations across all color cosmetic categories. The name of the company is a backwards spelling of the founder’s first name. LORAC is headquartered near Los Angeles in Valencia, CA (www.loraccosmetics.com). Under Encore’s ownership, LORAC’s operations will remain in California and Ms. Shaw will still be active in the business maintaining roles in product development and public relations.
“My colleagues and I at LORAC are excited to be partnering with Encore. I am very proud of LORAC’s success, and look forward to working with the company’s new CEO, Tim McMeekan, to bring the brand to even greater heights. The best of LORAC is yet to come,” said Ms. Shaw.
“Carol Shaw is an authentic icon in the industry and a first-mover in prestige cosmetics who has built an outstanding brand. Our team looks forward to continued growth and success,” said Mr. McMeekan.
Encore Consumer Capital invests exclusively in consumer products companies that have revenues between $10 million and $100 million and where it can utilize its own consumer experience and the expertise of its operating partners at Encore Associates, a strategic advisory firm to the consumer products industry. The firm has raised nearly $600 million in equity capital and invested in 24 platform companies. Encore was founded in 2005 and is headquartered in San Francisco (www.encoreconsumercapital.com).
Intrepid Investment Bankers advised LORAC. Intrepid is a specialty investment bank that provides M&A, capital raising and strategic advisory services to middle-market companies across various industry sectors. Intrepid was formed in 2010 by a group of senior professionals from Barrington Associates, a middle-market mergers and acquisitions advisory firm that was acquired by Wells Fargo in 2006. Intrepid is headquartered in Los Angeles (www.intrepidib.com).
Brownstein Hyatt Farber Schreck (www.bhfs.com) acted as legal counsel to Encore and Irell & Manella (www.irell.com) acted as legal counsel to LORAC.
© 2016 Private Equity Professional • Private equity’s news leader • 1-22-16
