Vista Equity Partners Invests in Vivid Seats

Vista Equity Partners Invests in Vivid Seats

vivid seats nf2Vista Equity Partners has made a growth equity investment in Vivid Seats, a secondary ticket marketplace for live sports, concerts and theater events.

According to Vista, Vivid Seats is well positioned within the growing secondary ticket exchange market. The company offers an easy-to-use online interface and dedicated mobile apps, giving customers a safe and convenient way to purchase tickets to events at any time. Vivid Seats was founded in 2001 and is based in Chicago (

“Since starting the company in 2001, we have never lost sight of our mission to give fans the safest, most affordable, and all-around best ticket purchasing experience in the industry, start-to-finish,” said Eric Vassilatos, co-founder of Vivid Seats. “We are very pleased to be partnering with Vista, who not only shares our vision but can also provide the necessary resources to take Vivid Seats to the next level.”

Vista Equity Partners has more than $14 billion in committed capital and makes equity investments in software, data and technology-enabled companies. The firm was founded in 2000 and has over 50 investment professionals operating out of San Francisco, Chicago and Austin (

Brian Sheth nf1“Vivid Seats has built an industry-leading ticket marketplace through a winning combination of exceptional service and powerful technology,” said Brian Sheth, President at Vista Equity Partners. “We look forward to partnering together to sustain that incredible momentum and help the company unlock its true potential.”

“This a very exciting time as we look to kick off a new and unprecedented phase of growth for Vivid Seats,” said Jerry Bednyak, co-founder of Vivid Seats. “This strategic partnership with Vista will enable us to strengthen our core offerings and pursue new opportunities, all while continuing to deliver the best service experience in the industry.”

William Blair ( served as the financial advisor to Vivid Seats. RBC Capital Markets ( served as the financial advisor to Vista Equity Partners

© 2016 PEPD • Private Equity’s Leading News Magazine • 1-13-16

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