Intrepid Investment Bankers was the lead financial advisor to Continental Fragrances, owner of the Salon Grafix hair styling brand, on its recent sale to High Ridge Brands, a portfolio company of Brynwood Partners.
Continental Fragrances has been marketing the Salon Grafix “white can” brand of premium, salon-quality hair styling products since 1998. Other brands include High Beams (temporary spray-on hair colors) and Healthy Hair Nutrition (natural hair care and styling). Continental Fragrances sells through retailers in the food, drug, mass and beauty channels. The company is headquartered in the Detroit suburb of Auburn Hills (www.salongrafix.com).
“Salon Grafix is a leader in the premium hair styling category and has been a mainstay on retailer shelves for over 15 years,” said Steve Davis, Managing Director and Head of the Beauty & Personal Care practice at Intrepid. “The premium positioning of the Salon Grafix brand is a terrific complement to the High Ridge Brands’ portfolio.”
High Ridge Brands was formed by Brynwood Partners in January 2011 to purchase the North American Zest personal cleansing brand from Procter & Gamble and to serve as a platform for further acquisitions in the personal care consumer segment. High Ridge Brands is led by James Daniels, President and CEO, and is headquartered in Stamford, CT (www.highridgebrands.com).
Intrepid Investment Bankers is a specialty investment bank that provides M&A, capital raising and strategic advisory services to middle-market companies across various industry sectors. Intrepid was formed in 2010 by a group of senior professionals from Barrington Associates, a middle-market mergers and acquisitions advisory firm that was acquired by Wells Fargo in 2006. Intrepid is headquartered in Los Angeles (www.intrepidib.com).
According to Intrepid, the firm is one of the most active mergers and acquisitions advisors in the beauty and personal care sector. “Beauty and personal care is a core sector for Intrepid and we are proud to have played a part in the sale of an iconic brand like Salon Grafix,” said Mr. Davis.
© 2015 PEPD • Private Equity’s Leading News Magazine • 10-20-15
