Kainos Capital has acquired the Slim-Fast brand from Unilever. Unilever will retain a minority stake in the business. The transaction includes the Slim-Fast trademark and the global Slim-Fast business portfolio.
Slim-Fast is a branded weight loss and meal replacement business that markets ready-to-drink shakes, powders, bars and snacks to retail customers throughout North America and in the United Kingdom and Ireland. Slim-Fast was founded in 1977 and was acquired by Unilever in 2000. Slim-Fast is headquartered near New York City in Englewood Cliffs, NJ (www.slimfast.com).
“We are tremendously excited to acquire the Slim-Fast business in partnership with Unilever. Slim-Fast is the most recognizable brand name in weight management and over the last twenty years has helped millions of people lead healthier lives,” said Andrew Rosen, Managing Partner of Kainos Capital.
Kainos Capital will make Slim-Fast part of its portfolio of health and wellness companies, which currently includes Milk Specialties Global, a whey protein manufacturer; InterHealth Nutraceuticals, an international provider of specialty nutraceutical ingredients; and Healthy Delights, an international branded marketer of supplement products including nutritional confection chews and multivitamins.
Chris Tisi, the CEO and founder of Healthy Delights, will become the CEO of Slim-Fast as well. “There is great opportunity to grow the Slim-Fast brand which already benefits from the highest aided and unaided brand awareness in the weight management category. I look forward to working with our retail partners and driving consumer engagement with dynamic marketing support and new product innovation,” said Mr. Tisi.
Kainos Capital is a middle market private equity firm with an exclusive focus on the food and consumer sector. The firm invests from $50 million to $150 million in equity in manufacturers and marketers of food products, as well as other consumer products in the household and personal care industries and over-the-counter health and nutritional products sectors. The overall strategy of Kainos is to build a diversified portfolio of growing and strategically relevant food and consumer businesses that trade buyers would like to acquire. The firm is based in Dallas (www.kainoscapital.com).
“Chris Tisi and his team have decades of experience in the diet and weight management category and are ready to give Slim-Fast the resources and entrepreneurial focus that will drive the brand to new heights,” said Mr. Rosen.
2014 PEPD • Private Equity’s Leading News Magazine • 7-11-14