Nutrabolt produces a line of sports nutrition products under the Cellucor, Neon Sport and Royal Sport brands that have a focus on performance powders and supplements across a range of categories, including pre-workout, protein and post-workout recovery. The company’s brands are sold by sports nutrition retailers in North America and internationally. Nutrabolt was named “Vendor of the Year” by GNC three of the past four years. In addition, the company has been a back-to-back-to-back recipient of the Inc. 5000 distinction– recently being named as the 505th fastest growing company in the United States. Nutrabolt, with 130 full-time employees, was founded in 2002, and is based northwest of Houston in Bryan, TX (www.nutraboltinc.com).
“MidOcean has extensive experience in the health and wellness space, and we found Nutrabolt’s unique and leading position in the sports nutrition marketplace very compelling,” said Daniel Penn, a MidOcean Principal. “We are very impressed with the entire Nutrabolt management team, who has grown the business into a world-class enterprise during the last several years. We believe that Nutrabolt’s differentiated brand fits perfectly with MidOcean’s proven expertise in driving growth in strong consumer branded companies.”
MidOcean Partners is a private equity firm focused on the middle market. Industries of interest include consumer, business and media services, and industrial services. The firm has offices in New York and London (www.midoceanpartners.com).
“We are thrilled to have MidOcean join the Nutrabolt team as a value-added partner. MidOcean’s reputation for assisting brands drive their growth strategy is quite impressive and our team is excited about the future prospects of our company with their involvement,” said Nutrabolt’s CEO, Doss Cunningham.
Houlihan Lokey served as Nutrabolt’s exclusive financial advisor in connection with the investment.
2014 PEPD • Private Equity’s Leading News Magazine • 7-8-14