Halyard and Steelpoint Exit Women’s Marketing

Halyard and Steelpoint Exit Women’s Marketing

wmi nf2PNC Riverarch has acquired Women’s Marketing Inc. (WMI) from an investor group that includes Halyard Capital and Steelpoint Capital. Halyard Capital acquired a controlling interest in WMI in 2005.

“For the past 8 years, Halyard’s resources and commitment to WMI have provided a critical platform for our success. Our ability to rely on their knowledge of the media space, extensive network of industry experts and financial support has been integral to the successful repositioning of our business,” said Bonnie Kintzer, CEO of WMI.

Women’s Marketing is a provider of media strategy, planning and buying for emerging and re-emerging brands. WMI has about 45 employees and works with approximately 260 companies to deliver value through its aggregated buying power, track record and knowledge of how to best use media to target women and drive purchases. The company was founded in 1982 and has offices in Westport, CT and New York (www.womensmarketing.com).

nolan nf“It has been very rewarding to help WMI successfully navigate the rapidly shifting media landscape through such turbulent economic times,” said Robert Nolan, Jr., Managing Partner of Halyard Capital. “We’re confident that the strong leadership team currently in place will continue to bring further growth and prosperity to WMI as they embark on this new chapter.”

Halyard specializes in middle-market leveraged buyouts and growth equity investments in technology-enabled information, data analytics, communications and business services companies that cater to industries including healthcare, education, marketing services, human capital management and media. The firm has over $600 million of capital under management and is based in New York (www.halyard.com).

Steelpoint Capital invests in consumer companies in the health, wellness and fitness sectors. The firm is headquartered in San Diego (www.steelpointcp.com).

PNC Riverarch Capital is a middle-market private equity group that invests in privately-held companies headquartered throughout North America. It seeks to invest from $10 million to $50 million per transaction in support of recapitalizations, leveraged and management buyouts, corporate divestitures, and growth financings. Sectors of interest include outsourced services, specialized manufacturing and value-added distribution. Since 1982, PNC Riverarch and its predecessors have provided over $1 billion in capital to more than 100 companies. The firm is based in Pittsburgh (www.riverarchcapital.com).

PNC Riverarch Capital is a division of PNC Capital Finance, which is a wholly owned indirect subsidiary of The PNC Financial Services Group (www.pnc.com).

Women’s Marketing was represented by investment bank Jordan, Edmiston Group (www.jegi.com) which served the company’s exclusive financial advisor on the transaction.

© 2014 PEPD • Private Equity’s Leading News Magazine • 2-13-14

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