Gridiron Capital Acquires Bon Vital

Gridiron Capital Acquires Bon Vital

bon vital nfPerformance Health and Wellness, a manufacturer and marketer of rehabilitation and wellness products and a portfolio company of Gridiron Capital, has acquired Bon Vital, a maker of topical products used in the massage therapy and spa professions.

“Strategically, we plan to combine and leverage the strengths of Performance Health and Bon Vital in the massage therapy and spa markets through product bundling, cross-promotions, improved school support and more value-added services. In addition, we will explore opportunities to promote certain Bon Vital products through Performance Health’s international and retail distribution channels,” said Marshall Dahneke, president and chief executive officer of Performance Health.

Bon Vital is a formulator, manufacturer and marketer of topical products serving the massage therapy and spa professions. Bon Vital was founded in 1988 and is headquartered in Hartland, WI (

Performance Health and Wellness, acquired by Gridiron Capital in October 2012, is a designer, manufacturer and marketer of branded rehabilitation and wellness products sold into a variety of US clinical markets, national retailers, and in over sixty countries through a multi-national network of distribution partners. In addition, the company formulates and manufactures a variety of products primarily for dental and specialty healthcare applications. Performance Health brand names include Thera-Band, Biofreeze, Perform, Cramer and Hygenic. The company was founded in 1925 and is based in Akron, OH (

“We are excited to partner with the Bon Vital team and provide resources to expand on their 25 year track record of innovation and quality in the massage therapy and spa professions. Performance Health’s acquisition of Bon Vital further strengthens the company’s position as the leader in the health, rehabilitation and wellness products market,” said Kevin Jackson, Managing Director of Gridiron.

Gridiron Capital invests in manufacturing, service and specialty consumer companies that have EBITDAs from $5 million to $30 million and that are located in the United States and Canada. The firm is based in New Canaan, CT (

© 2014 PEPD • Private Equity’s Leading News Magazine • 2-11-14

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