Glencoe Capital Buys Dialogue Marketing, Merges with Budco and NOVO1

Glencoe Capital Buys Dialogue Marketing, Merges with Budco and NOVO1

dialog nfGlencoe Capital’s Michigan Opportunities Fund, has made an investment in Dialogue Marketing, a provider of customer engagement services.

Dialogue Marketing provides customer engagement services including predictive analytics, CRM, social media, lead generation, customer care, inside sales support, and order fulfillment services. The company is headquartered in Troy, MI and has four other locations in the US and one in Costa Rica with a combined workforce of 1,300 employees (

With the close of the acquisition, Dialogue Marketing will be combined with Glencoe’s existing marketing services and customer care businesses, Budco and NOVO 1, which were merged last year into a new entity called Dialog Direct (

Ron Risher, the current Executive Chairman and CEO of Budco, has been named Executive Chairman and CEO of Dialog Direct. The total revenue of the three combined entities exceeds $200 million annually and has 4,100 employees in 12 operating facilities in the US and one in Costa Rica serving Latin America. The new organization will be headquartered in the Detroit suburb of Highland Park where Budco is presently headquartered.

Budco is a business process outsourcing company providing technology- enabled marketing services to the automotive, pharmaceutical, healthcare, retail, travel, leisure and consumer packaged goods sectors. The company was founded in 1982 and is based in the Detroit suburb of Highland Park. Glencoe Capital acquired the company in November 2011 (

NOVO 1 is a provider of inbound customer contact services. The company serves a range of sectors through its call centers in Texas, Montana, Michigan and Wisconsin. Call center services include product support, customer retention, program enrollment, appointment setting, and sales. NOVO 1 was founded in 1984 and is headquartered in Fort Worth, TX. Glencoe Capital acquired the company in March 2010 (

kearney nf“We are excited to fully integrate the collective strengths of these high-performing companies,” said Doug Kearney, Principal of Glencoe Capital. “Based upon their similar cultures and industry vertical expertise, we are confident that the organization will quickly demonstrate expanded service potential to both existing and new clients. The deal increases capacity, enhances capabilities and provides additional competitive differentiation for our company, particularly in the areas of big data, predictive analytics and social media.”

Glencoe Capital makes acquisitions and growth equity investments in lower-middle market companies that have EBITDAs between $3 million and $15 million. The firm has completed over 45 acquisitions, representing over $ 1.6 billion in transaction value. The firm currently manages three funds: the Glencoe Capital Michigan Opportunities Fund, Glencoe Capital Partners III, and Glencoe Capital Partners II. Founded in 1993, Glencoe Capital has offices in Chicago and in the Detroit suburb of Birmingham (

“Dialogue Marketing’s sophisticated analytics and customer interaction strategies blend perfectly with NOVO 1’s customer care solutions and Budco’s technology-enabled marketing solutions. By joining forces we bring together industry thought-leadership and proprietary technology to be leveraged between companies, supported by a passionate and innovative culture,” said Mr. Kearney.

© 2014 PEPD • Private Equity’s Leading News Magazine • 1-31-14

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