“We are excited to partner with the aden + anais management team and help them continue to create high-quality products for parents and their children,” said Swander Pace Capital Managing Director Corby Reese. “We strongly believe in the aden + anais brand and look forward to supporting the business in its next phase of growth.”
Aden + anais is a provider of infant and juvenile products including multi-purpose swaddles, bibs, security blankets, sleeping bags, nursery bedding, and other bath & body products. The company was founded in 2006 by working-mother-of-four, Raegan Moya-Jones, and is based in Brooklyn, NY (www.adenandanais.com).
“This partnership with Swander Pace Capital will provide us the tools we need to build upon the strong growth that we have seen in the last several years,” said Ms. Moya-Jones. “I look forward to working with Swander Pace Capital, an experienced partner in the consumer goods space, to build on our success and reach even more parents and caregivers.”
Swander Pace Capital invests in middle-market consumer products companies including branded and non-branded, manufacturers, marketers, and distributors that sell through a range of retail and institutional channels. The firm generally targets companies that have up to $300 million in revenues. Swander Pace was founded in 1996 and has offices in San Francisco, CA, Bedminster, NJ, and Oakville, ON (www.spcap.com).
“Our investment in aden + anais represents an opportunity to expand our consumer products-focused portfolio with a leading infant and juvenile products brand,” said Swander Pace Capital Director Heather Smith Thorne. “We see great potential for the brand and look forward to working closely with Raegan and her team to achieve new levels of success.”
Harris Williams served as the exclusive advisor for aden + anais, while O’Melveny & Myers served as legal counsel. Kirkland & Ellis provided legal counsel to Swander Pace Capital.
© 2014 PEPD • Private Equity’s Leading News Magazine • 1-7-14