Golub Capital was the Sole Bookrunner and Administrative Agent on a $153 million financing to support the acquisition of Competitrack, a provider of advertising tracking services, by Market Track, a portfolio company of Aurora Capital. Aurora first invested in Market Track in August 2012.
“We are thrilled to expand our partnership with Aurora and Market Track,” said Troy Oder, Managing Director at Golub Capital. “Aurora and the Market Track team have done a great job executing on the strategic vision established at the time of Aurora’s initial investment in the company. We are excited to increase our commitment to the platform in connection with this transaction.”
Competitrack is a provider of product and image advertising data across 22 media channels including TV, print, radio, online display, online video, social, and mobile advertising. Competitrack’s services are used by advertisers, analysts, and agencies to access insight into media spending trends and creative messaging. The company’s services are used domestically and internationally by over 75 of the nation’s top 100 advertisers. Competitrack was founded by Bob Moss and is based in New York (www.competitrack.com).
“Golub Capital has proven to be an excellent financing partner to support our investment in Market Track,” said Josh Klinefelter, Partner at Aurora Capital Group. “Golub’s simple, comprehensive financing solution delivered the speed and certainty necessary to execute the Competitrack transaction in a short timeframe. We value Golub’s ability to provide scalable, reliable financing solutions designed to grow alongside our investments.”
Golub offers buy-and-hold products ranging from $10 million to $75 million and includes one-loan financings, senior, 2nd lien and subordinated debt, preferred stock and co-investment equity. The firm underwrites and syndicates first lien loans up to $300 million. Golub Capital will hold up to $250 million per transaction. Industries of interest include consumer products, business and consumer services, defense, manufacturing, value-added distribution, media, healthcare services and restaurants. Golub has offices in New York and Chicago (www.golubcapital.com).
Market Track is a provider of subscription-based, data-driven promotional intelligence services that enable retailers, manufacturers, and brokers to analyze their promotional and pricing initiatives to make more informed decisions. The company’s promotions data covers nearly every retail trade class, product category, and media channel, measuring promotional activity during the 0-7 days before a consumer’s purchase decision. Market Track is based in Chicago (www.markettrack.com).
Aurora Capital focuses principally on control-investments in middle-market industrial, manufacturing and service oriented businesses. The firm, founded in 1991, has $2 billion of capital under management and is headquartered in Los Angeles (www.auroracap.com).
© 2013 PEPD • Private Equity’s Leading News Magazine • 10-28-13
