Mainsail Partners Invests in Zen Planner

Mainsail Partners Invests in Zen Planner

zenplanner nfZen Planner, a provider of cloud-based business management software for the health and fitness industry, has received a $10 million growth equity investment from Mainsail Partners.

“This investment is an important milestone in our company’s history and growth,” said Jeff Gardner, Zen Planner’s CEO. “Our goal is to make business management easy for our health and fitness customers so they can focus on delivering great experiences for their members. This growth capital, combined with Mainsail’s experience in scaling companies like ours, will allow us to further invest in product development, mobile solutions, sales and marketing, and delivering the high quality of service our customers have come to expect.”

Zen Planner is a provider of cloud-based business management software for the health and fitness industry. The company’s software manages all areas of business, including: marketing campaigns, customer relationship management, automated online payments, class and appointment scheduling, event registration, expense tracking, and detailed financial reporting across multiple studios or locations. Zen Planner serves business owners across multiple disciplines, including general fitness gyms, martial arts, CrossFit, yoga, Pilates, gymnastics and dance studios, among others. The company was founded in 2006 and is based near Denver in Highlands Ranch, CO (

“Zen Planner’s intuitive cloud-based technology, combined with the company’s relentless focus on customer service, delivers the best solution for a large percentage of the health and fitness market that is still using manual processes or suboptimal solutions,” said Vinay Kashyap, a Vice President at Mainsail Partners, who will also be joined by Jason Payne from Mainsail on the Zen Planner board. “Most importantly, we have partnered with a capable management team, led by Jeff Gardner, who is passionate about the customer base they serve.”

Mainsail Partners invests from $5 million to $15 million in companies that are located in the United States and Canada with revenue of $4 million to $50 million and EBITDA of $1 million to $8 million. The firm was founded by Gavin Turner and Jason Payne in 2003 and is based in San Francisco (

© 2013 PEPD • Private Equity’s Leading News Magazine • 10-23-13

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