Catterton Partners Invests in Protein Bar

Catterton Partners Invests in Protein Bar

protein bar nf2Protein Bar, a health themed fast-casual restaurant chain has received an investment by Catterton Partners. The investment will be used to expand the Protein Bar concept to new geographies.

Protein Bar is a fast-casual restaurant chain specializing in healthy, on-the-go options. Its mission is to change the way people eat on the go, with a focus on doing healthy healthier. This means the menu, service, and stores are focused on healthy food served up in a quick, engaging way for active, on-the-go customers. Protein Bar currently has 12 restaurants in Chicago and Washington, DC and recently announced expansion to the Denver market. The company was founded in 2009 by Matt Matros and is based in Chicago (

“We are excited about our investment in Protein Bar, a truly unique concept which capitalizes on two major restaurant trends: great tasting food and healthy, on-the-go options, all at an attractive price point,” said Scott Dahnke, Co-Managing Partner of Catterton Partners. “With Catterton’s significant experience in helping to grow differentiated restaurant concepts and health conscious brands, we believe Protein Bar is a perfect fit for the type of value we bring to our investments.”

In 2013, Protein Bar was named one of Nation’s Restaurant News’ Top 50 Breakout Brands and was the winner of the Inaugural James Tyree Emerging Business Leadership Award. Founder Matt Matros was an Ernst & Young Entrepreneur of the Year Finalist in 2013 as well as one of Crain’s Chicago Business’ “40 Under 40” in 2012.

Catterton Partners focuses exclusively on the consumer industry and invests in all major segments including food and beverage; retail and restaurants; consumer products and services; and media and marketing services. Catterton was founded in 1989 and has more than $4 billion in capital under management. The firm is located in Greenwich, CT (

“We are delighted to partner with Catterton, the leading private equity firm in consumer investing. We believe our concept, which is focused on providing on-the-go customers with healthy options that boast great quality and flavor, is primed for growth,” said Mr. Matros. “Catterton has an excellent track record of working with market-leading restaurant concepts such as Noodles & Company, Outback Steakhouse, Mendocino Farms, First Watch and P.F. Chang’s, as well as expertise helping to grow health conscious brands such as Core Power Yoga, Plum Organics, O.N.E. coconut water and Van’s Natural Foods. As the leading healthy fast-casual brand, we are thrilled to be partnering with the leading consumer-focused private equity firm.”

© 2013 PEPD • Private Equity’s Leading News Magazine • 10-3-13

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