Investment Arm of Robert W. Baird & Co. Rebrands

Investment Arm of Robert W. Baird & Co. Rebrands

The direct private investment arm of Robert W. Baird & Co. has unveiled an updated strategic brand that includes a new name, Baird Capital. Previously, the firm operated under the umbrella brand “Baird Private Equity,” with “Baird Capital Partners,” “Baird Venture Partners,” “Baird Capital Partners Europe” and “Baird Capital Partners Asia” representing its global investment strategies. Going forward, Baird Capital is now the group’s single, unified brand.

Baird Capital will continue to take an integrated multi-strategy approach to making venture capital, growth equity and private equity investments in targeted sectors in the United States, United Kingdom and China. The new brand better conveys the strength of the group’s global, integrated platform.

“Rebranding to Baird Capital allows us to articulate our strengths and simplify our message,” said Gordon Pan, Managing Partner of Baird Capital.  “Our new brand builds on our incredibly strong foundation and conveys to our investors and to the market that we are a global, integrated, experienced team focused on driving great outcomes.”

Baird Capital will continue to operate four distinct funds – U.S. Private Equity, U.K. Private Equity, China Growth Equity, and Venture Capital – and will continue to invest in smaller, high-potential companies within the services, healthcare, industrial and consumer products industries.  The team will also continue to be thesis-driven, operationally intensive, and hands-on with portfolio companies, working very closely and creatively to collaborate and share ideas, relationships and best practices across the platform.

“This team has a long history of working together to create value on a consistent basis,” said Paul Purcell, Baird Chairman, President and CEO. “This updated brand reinforces Baird Capital’s vision for the future and its dedicated commitment to continued success.”

During 2012, Baird Capital deployed over $140 million in 33 new or follow-on investments and realized nearly $130 million principally through three exits.  “As evidenced by our year-end results, our brand attributes are strengths we’ve demonstrated throughout our nearly 25-year history,” said Mr. Pan. “We are experienced investors, who strive to create value through identifying great opportunities which we develop to build exceptional companies.”

Baird Capital makes venture capital, growth equity and private equity investments in strategically targeted sectors in the U.S., U.K. and China. Having invested in more than 260 companies over its history, Baird Capital partners with entrepreneurs and leverages its executive networks to build exceptional companies. Baird Capital provides operational support to its portfolio companies through teams on the ground in Asia, a proactive portfolio operations team and a deep network of relationships which together deliver enhanced shareholder value. Baird Capital is the direct private investment arm of Robert W. Baird & Co. (

© 2013 PEPD • Private Equity’s Leading News Magazine • 1-29-13

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