TSG Consumer Partners has made a minority equity investment in My Fit Foods, a chain of retail outlets providing fresh, healthy foods at affordable prices. TSG’s investment in My Fit Foods will be used to fund the company’s expansion into new markets, enhance its brand and promote its further development.
My Fit Foods is a retail chain that provides healthy, balanced, pre-portioned meals and snacks. The staff at each My Fit Foods location weighs every single ounce of protein and carbohydrates to make sure the body is always getting the right amount of nutrients it needs in its fresh pre-portioned, gluten free meals to go. With over 60 meals to choose from, including breakfast, lunch, dinner and snacks items, My Fit Foods makes eating healthy convenient and affordable, allowing consumers the freedom of a self-directed diet. My Fit Foods operates 60 locations across the country. The company was founded in 2006 by Mario Mendias and is now led by Mr. Mendias and Mr. Anthony Milton and is based in Houston (www.myfitfoods.com).
“Having TSG as partners in our company, in addition to capital, will avail us of their vast expertise in branded food and beverage, and especially in the health and wellness categories,” said Mr. Mendias.
TSG Consumer Partners makes control and non-control investments of $15 million to $100 million in companies with EBITDAs of $3 million to $50 million where there is an opportunity to enhance value by extending brand, expanding distribution and/or improving operations. The firm is headquartered in San Francisco (www.tsgconsumer.com).
“We are delighted to partner with Mario and Anthony in what is an especially exciting and proven successful approach to bring good eating and nutrition to the tables of individuals, including those seeking to control their weight and those desirous of generally improving and maintaining their health,” said TSG Managing Director Blythe Jack.
© 2013 PEPD • Private Equity’s Leading News Magazine • 1-28-13
