Rockbridge Growth Equity Acquires Triad Retail Media

Rockbridge Growth Equity Acquires Triad Retail Media

Rockbridge Growth Equity has acquired Triad Retail Media, an operator of digital retail media programs. Falcon Investment Advisors partnered with Rockbridge on the transaction.

Triad was previously owned by H.I.G Growth Partners, CEO and founder Greg Murtagh, and COO and President Roger Berdusco.  Following the transaction, Messrs. Murtagh and Berdusco will remain in their current positions as chief executive officer and chief operating officer of Triad, and will also continue to be equity partners with Rockbridge.

Triad Retail Media creates, manages and operates digital retail media programs for highly-trafficked retail websites.  Triad’s retail partners include Walmart, Sam’s Club, eBay, Toys“R”Us, CVS, and other leading retailers.  Triad has more than 300 employees in more than six offices in the United States, including Tampa, FL (headquarters); Orlando, FL; Rogers, AR; Chicago, IL; New York, NY; and San Jose, CA (

New York based investment bank Petsky Prunier ( served as the exclusive financial advisor to Triad Retail Media.  Petsky Prunier’s team was led by Sanjay Chadda, Michael Petsky, and Matthew Kratter.

Rockbridge Growth Equity invests in business and technology services companies focused on the digital media, marketing services, financial and business services, and consumer-direct marketing sectors.  The firm is located in Detroit, MI (

Falcon Investment Advisors specializes in providing from $10 million to $75 million of subordinated debt and other junior capital to support management or leveraged buyouts, growth or acquisition capital, dividend recaps, generational transfers, structured finance and restructurings.  Since its founding in 2000, Falcon has raised $1.7 billion and invested in more than 50 companies in a range of industries.  The firm has offices in Boston and New York (

© 2013 PEPD • Private Equity’s Leading News Magazine • 1-14-13

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