Maranon Capital Backs Latest Crimson Investment

Maranon Capital Backs Latest Crimson Investment

Maranon Capital has provided senior and mezzanine debt to support the acquisition by private equity firm Crimson Investment of Ameda from the Evenflo Company. Maranon also invested equity in the transaction alongside Crimson.

Ameda is a provider of hospital-grade and high-end personal breast pumps, milk collection kits and accessories. The company’s products are used in healthcare facilities and sold through retailers in more than 40 countries globally. Ameda is based in Lincolnshire, IL (

“We were attracted to the opportunity by Ameda’s superior technology and brand recognition, its large installed base within healthcare facilities, and the company’s excellent retail partnerships,” said Greg Long, Managing Director of Maranon Capital and the lead partner for the investment.  “In addition to an attractive business model which generates recurring revenue through the sale of accessories, Ameda’s market opportunity is growing quickly in the US, Europe, and developing countries.”

“Ameda is Maranon’s second investment in partnership with Crimson since June 2012. We are pleased when Maranon’s reputation as a reliable and trusted partner is affirmed through repeat selection as the financing source for a transaction,” said Tom Gregory, Managing Director and Co-Founder of Maranon Capital.

Other Maranon Capital team members involved in the Ameda investment included Laura Albrecht, Principal; and Colin McCarthy, Associate.

Maranon Capital provides senior financing, mezzanine debt and equity co-investments for private equity-backed and non-sponsored middle market transactions. The firm is currently managing over $550 million of committed capital. Maranon has offices in Chicago, IL; Birmingham, MI and South Bend, IN (

Crimson invests in middle market companies across a range of industry sectors.  Areas of particular interest include: manufacturing (energy, medical, agriculture & food, safety & testing, pollution control and branded consumer products); components (pumps, valves, fuel systems, engineered plastics, and electronics); and services (food service, restaurants, safety testing, healthcare and education). The firm is based in Brisbane, CA (

© 2013 PEPD • Private Equity’s Leading News Magazine • 1-11-13

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