Blue Sage Adds to Team with Launch of Fund 2

Blue Sage Adds to Team with Launch of Fund 2

To support the launch of its second fund, Blue Sage Capital has added two new members to its investment team with the hiring of Adam Norris and Ali Williford.

Mr. Norris joins Blue Sage as a Vice President.  He will be responsible for evaluating, structuring, due diligence, and financial modeling of new investment opportunities and will have portfolio company monitoring responsibility.  Mr. Norris joins Blue Sage after seven years with Salem Capital Partners, where he served as Vice President with their three SBIC funds. He has a Bachelor of Economics degree from Davidson College.

“At Salem, Adam was part of a team that made 62 investments over the course of three funds and we are excited about the extensive experience he brings to Blue Sage,” said Jim McBride, Blue Sage Co-Founder and Managing Member.

Ms. Williford joins Blue Sage as an Associate and will be responsible for sourcing new investments and assisting with the evaluation, structuring, due diligence, and financial modeling of investment opportunities.

Prior to joining Blue Sage, Ms. Williford was an Analyst with Graham Partners, a middle market private equity firm in Philadelphia, where she provided financial analysis related to Graham Partners’ portfolio.  She earned a Master of Arts in Management and a Bachelor of Arts in Political Science from Wake Forest University, with minors in Spanish and International Studies.

“Ali brings a unique skill set to our team.  We are thrilled to have her valuation and communication experience,” said Peter Huff, Blue Sage Co-Founder and Managing Member.

Blue Sage Capital specializes in growth, recapitalization and buyout financings of smaller middle-market companies based in Texas and the Southwest.  Most of Blue Sage’s investments are in established, profitable companies with $5 million to $100 million of revenue and $2 million to $8 million of cash flow at the time of investment.  Blue Sage invests in a variety of industries, with each initial investment in a company ranging from $10 million to $15 million. The firm was founded by Peter Huff and Jim McBride and is based in Austin, TX (

© 2012 PEPD • Private Equity’s Leading News Magazine • 11-15-12

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