Catterton Partners Acquires ePrize

Catterton Partners Acquires ePrize

It was announced today that ePrize, a digital marketing company, has been acquired by Catterton Partners. The current ePrize management team led by Matt Wise, Chief Executive Officer, will continue to lead the company.

ePrize is a developer and manager of digital marketing specializing in mobile, social and web campaigns. Since 1999, ePrize has created more than 8,500 promotions and loyalty campaigns in 44 countries for clients such as Coca-Cola, Microsoft, The Gap, HSN, MillerCoors, Yahoo!, P&G and AT&T. ePrize administers four times more national campaigns than any other company and estimates that by the end of 2012, 80 percent of all its campaigns will incorporate a mobile component. In July 2011, ePrize acquired a division of Apollo Data Technologies, and in January 2012, acquired Cellit, a mobile solutions company. The company was founded in 1999 and is headquartered in Detroit with offices in New York, Chicago, Los Angeles and Seattle (

“ePrize is uniquely positioned to lead marketers into the future of mobile engagement, as we currently have over 800 clients, including the majority of the Fortune 500 and 60 percent of the largest ad agencies. Our multi-channel engagement solutions enable brands to continue the dialogue from social to mobile, all the way to POS on a single unified platform,” said Mr. Wise. “With Catterton’s consumer insights and operational and financial expertise, we can further accelerate our growth and innovation in helping companies engage their consumers through online, mobile and social means.”

Founded in 1989, Catterton Partners focuses exclusively on the consumer industry. The firm invests in all major consumer segments, including Food and Beverage, Retail and Restaurants, Consumer Products and Services, and Media and Marketing Services. The firm has more than $2.5 billion in capital under management and is located in Greenwich, CT (

“ePrize is on a trajectory of remarkable growth, and we are delighted to partner with them to help expand the company’s breakthrough digital promotional and loyalty engagement programs,” said Scott Dahnke, Managing Partner of Catterton Partners. “As the largest online promotions platform, ePrize has been a pioneer in digital engagement. The rapid increase in the adoption of mobile technology has changed how brands engage with consumers, and ePrize is at the forefront of that trend. We look forward to working with the talented team at ePrize and leveraging our capabilities and resources to support the company’s continued growth and expansion.”

The Jordan, Edmiston Group represented ePrize in this transaction and acted as its exclusive financial advisor (

© 2012 PEPD • Private Equity’s Leading News Magazine • 8-22-12

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