May 4, 2012 – Teradata, a provider of analytic data solutions, and Aprimo, a Teradata company and a provider of integrated marketing management software, today announced the signing of an agreement to acquire eCircle, a provider of cloud-based digital marketing and a portfolio company of TA Associates.
eCircle is a full service digital marketing provider. The company provides cloud-based solutions for email, mobile and social media marketing and offers opt-in lead generation and email media solutions. . The company was founded in 1999 and is headquartered in Munich with additional offices in London, Paris, Milan, Utrecht, Madrid, Copenhagen and Krakow (www.ecircle.com).
“By joining forces with Teradata and Aprimo, we’ll be able to bring even more innovation to our digital marketing products, enabling our customers to deliver a superior user experience across channels while reducing campaign turnaround times, and making the whole marketing workflow more efficient,” said Volker Wiewer, chief executive officer, eCircle.
Teradata Corporation is the world’s leading analytic data solutions company focused on integrated data warehousing, big data analytics, and business applications. The company is based in Dayton, OH (www.teradata.com).
Aprimo is a provider of marketing software and services that enhance the productivity and performance of marketing organizations. The company is based in Indianapolis, IN (www.aprimo.com).
“Integrated marketing applications are strategic to our customers and to our business,” said Hermann Wimmer, president of Teradata EMEA. “This investment in eCircle’s leading digital marketing technology which will significantly enhance our consulting expertise and expand our applications team, will move us to being the largest marketing applications provider in Europe. I am thrilled to welcome the eCircle team in joining forces with Aprimo’s integrated marketing business and Teradata’s analytical capabilities to deliver a best in class marketing solutions to our customers.”
TA Associates makes buyouts and minority recapitalizations of profitable growth companies in the technology, financial services, business services, healthcare and consumer industries. Since founding in 1968 TA has invested in over 400 companies globally and has raised more than $16 billion in capital. The firm has offices in Boston, MA; London, UK; Menlo Park, CA; and Mumbai, India (www.ta.com).