The Expo Group, a portfolio company of New State Capital Partners, has acquired toddstreet, a creative experiential agency. The agency plans and produces product launches, sales meetings, summits and training programs for companies in healthcare, biotech, pharmaceuticals and fintech, where event content must meet strict regulatory requirements. The Expo Group is based in Dallas.
The Expo Group designs trade show exhibits and runs corporate events, and the deal gives it a single experiential marketing platform spanning exhibits, live events, and learning and development programs. toddstreet founder and CEO Todd Street said the combination gives his teams more resources, and Chris Cavanaugh, president of corporate at The Expo Group, will oversee the integration. New State principal Adam McDowell said the agency broadens what the platform can offer clients. The transaction closed in September.
