Lion Equity Takes the Wheel at Myers Tire Supply

Lion Equity Partners has acquired the North America business of Myers Tire Supply (MTS), a distributor of the tools, equipment and consumable supplies that tire shops use to mount, repair and balance wheels, from Myers Industries for $30 million. The sale completes a strategic review Myers Industries opened in July 2025 and removes a business that had operated under the same corporate roof since 1933.

Myers Tire Supply sells roughly 30,000 products across eleven categories to the shops that service tires and wheels. Its core lines are the small consumables a technician uses on every job — valve stems, valve hardware, tire patches and plugs, wheel weights and shop supplies — sold alongside the capital equipment those shops buy every few years, including tire changers, wheel balancers and air tools.A second product line covers tire pressure monitoring, the in-wheel sensors that trigger a dashboard warning when a tire loses air. MTS distributes replacement sensors and the programming tools a shop needs to match a new sensor to a specific vehicle. It also stocks retreading materials for fleets that retread truck tires rather than replace them, and runs training and certification programs in tire repair, mounting, inflation and sensor diagnostics.

Brands sold by MTS include Robinair, Rotary, Coats, Dill, Hamaton, Ken-Tool, Gaither, Counteract and Wegmann, and keeps about 8,000 items in stock for same-day shipment on orders. Customers include independent tire dealers, auto dealerships, commercial fleet operators, tire retreaders, and government and school district fleets. Founded in 1933, MTS employs 233 people, roughly 77 of them at its headquarters and the rest across four distribution centers. The business is headquartered in Akron, Ohio.

“Myers Tire Supply has built a highly trusted brand through decades of exceptional service and commitment to its customers,” said Jim Levitas, a managing partner of Lion Equity. “We are excited to partner with the team to carry this legacy forward and support the company in its next chapter of growth.”

Myers Industries (NYSE: MYE) is the company’s publicly traded parent.  The company is a manufacturer of polymer material handling and engineered products and is headquartered in Akron, Ohio. Myers Industries did not disclose an EBITDA multiple for the sale, but a back-of-the-envelope calculation using the company’s public filings suggests MTS was generating about $187 million of annual revenue and roughly $2 million to $3 million of annual EBITDA before the transaction. That would put Lion Equity’s $30 million purchase price at somewhere around 10x to 14x EBITDA. This is only a rough estimate, however, because the reported MTS results also include operations in El Salvador, Guatemala and Panama, which Myers Industries retained and were not part of the sale to Lion.

The sale of MTS is the clearest step yet in what Myers Industries calls its Focused Transformation, a three-part program built on concentrating the portfolio, cutting cost, and reinvesting in the segments where it holds a technical position. What remains at Myers Industries after the sale is a narrower manufacturer. The company makes polymer material handling products and engineered plastics, and has directed reinvestment toward composite matting used to build temporary roadways and work platforms, military applications, and infrastructure products.

“The completion of this transaction is a defining step in our ongoing transformation,” said Aaron Schapper, the president and chief executive officer of Myers Industries. “By sharpening our focus on our core specialty engineered products, we are better positioned to drive long-term growth and create value for our shareholders.”

The market MTS serves is large and relatively steady because demand is driven less by new vehicle sales than by the number of vehicles already on the road and the miles they travel. The global tire service equipment market is estimated at about $9.4 billion and is expected to reach $13.0 billion by 2032, a compound annual growth rate of 4.7 percent, according to Report Prime. North America accounts for roughly 30 to 35 percent of the market.

There are also a few trends working in MTS’s favor. Tire pressure monitoring systems are now standard on US light vehicles, creating recurring demand for replacement sensors and the tools needed to program them. At the same time, larger wheels, lower-profile tires and more complex tire assemblies have made mounting and balancing more difficult, giving shops another reason to replace older equipment with newer tire changers and balancers.

The distribution side of the market remains fragmented. Large equipment manufacturers sell both directly and through independent distributors, while many regional distributors focus primarily on consumables and lack the equipment lines, training programs and technical support offered by a full-line supplier. That gives MTS room to consolidate smaller distributors or expand its product offering. With four distribution centers, national coverage and a broad product catalog, MTS now looks less like a non-core division of Myers Industries and more like a potential platform for acquisitions under Lion Equity.

For Lion Equity the buy of MTS is a perfect fit for its investment strategy. The firm invests in companies with revenue between $30 million and $300 million and EBITDA up to $25 million. The firm concentrates on corporate carve-outs and special situations across the United States and Canada. The firm invests in a wide range of sectors and is effectively industry-agnostic. Lion Equity was co-founded by managing partners Ari Silverman and Jim Levitas and is headquartered in Denver.

KeyBanc was the financial advisor to Myers Tire Supply on this transaction.