Princeton Equity Group has made an investment in KidStrong, a Frisco, Texas franchisor of science-based children’s development programs with 184 open centers and more than 85,000 member families across the United States and Canada. KidStrong offers 45-minute membership classes for children up to age 11, with curriculum designed by child development experts, occupational therapists, and sports performance specialists targeting physical, cognitive, emotional, and social development. The company has more than 320 franchise locations in development across 33 states.
Matt Sharp, Megin Sharp and Lincoln Brown founded KidStrong in Lexington, Kentucky in 2015. The company began franchising in 2019 and relocated its base to Frisco, Texas. Matt Sharp serves as CEO and Mr. Brown as executive chairman.
Princeton, headquartered in Princeton, New Jersey, invests in franchisor and multi-unit businesses across consumer, healthcare, and business services and manages approximately $1.6 billion in assets under management. Doug Kennealey and Joseph Trahan led the Princeton deal team.
