Frontenac Invests in Honk Technologies and Closes CurbsideSOS Add-On

Frontenac has completed the recapitalization of Honk Technologies, a provider of technology-enabled roadside assistance services.

Honk Technologies provides roadside assistance services — towing, battery assistance, lockout support, and other light-duty roadside services — through a digital platform that connects motorists with independent tow truck operators and light-duty service technicians. Honk’s services are provided through a national network of service providers, allowing customers to access assistance without relying on traditional motor clubs.

Honk’s system integrates customer intake and service dispatch and provides real-time updates, which clients use to manage roadside events and improve response times. Honk’s services are used by insurance carriers, automotive original equipment manufacturers, and fleet management companies seeking outsourced roadside support. Los Angeles-headquartered Honk was founded in 2014 and is led by CEO Adam DeWitt.

“Honk sits at the intersection of technology, logistics, and customer experience, and we see a tremendous opportunity to build the market-leading platform in roadside assistance,” said Mr. DeWitt. “The company’s strong operational foundation, combined with a rapidly expanding service model and national network, positions Honk to redefine how enterprise clients deliver roadside assistance to their customers. We’re excited to work alongside the Frontenac team as we execute on our growth plan and continue to elevate the standard of service in this industry.”

Simultaneous with the closing of the Honk acquisition, the company completed the add-on acquisition of CurbsideSOS, a Michigan-based provider of flat tire, lockout, out-of-gas, basic tow, and winch-out services, from Granite Creek Capital Partners.

Going forward, the combined business will be led by a leadership team comprised of former Grubhub executives—an online marketplace connecting diners with restaurants for food ordering and delivery that was sold in 2021 to Just Eat Takeaway.com for $7.3 billion—including Adam DeWitt, CEO of Honk and former CEO of Grubhub; Matt Maloney, chairman of Honk and founder of Grubhub; Eric Ferguson, COO of Honk and former COO of Grubhub; and Morgan Hughes, CFO of Honk and former CFO of Cambly and a senior finance executive at Grubhub.

Monroe Capital (NASDAQ: MRCC) was the sole lead arranger and administrative agent on a senior credit facility to support the recapitalization and Honk’s first add-on acquisition. Monroe provides senior and junior debt financing to middle-market businesses with at least $3 million of EBITDA, special situation borrowers, and private equity sponsors. Investment types include unitranche financings, cash flow, asset-based, and enterprise value-based loans, as well as equity co-investments. Sectors of interest include healthcare, business services, technology, consumer, and niche manufacturing. Monroe was founded in 2004 and is headquartered in Chicago, with 10 additional offices throughout the United States and Asia.

Frontenac invests from $50 million to $150 million of equity in North America-based businesses that have EBITDA from $5 million to $40 million and operate in the consumer, industrial, and services industries. In January 2025, Frontenac held an above-target and oversubscribed final closing of its 13th fund, Frontenac XIII Private Capital LP, with $900 million in committed capital.

Chicago-headquartered Frontenac was founded in 1971 and is led by its three managing partners, Walter Florence, Ron Kuehl, and Michael Langdon.