A Rose by Another Name: McCarthy Capital Rebrands as M-One

Middle-market-focused McCarthy Capital has rebranded as M-One Capital. The Omaha-based firm’s new name reflects its ongoing focus on backing founder- and management-led businesses, while signaling a broader investment approach across sectors and regions.

McCarthy Capital was founded in 1986 as a fundless sponsor, making majority and minority investments of less than $10 million in smaller, regional companies. It has evolved into an institutional platform with a broader investment approach across sectors and regions.

Today, M-One Capital is investing from its latest private equity fund, M-One Capital Fund VIII LP, with $870 million of capital commitments. Within private equity, M-One invests between $30 million and $125 million in either majority or minority positions, typically in companies with more than $10 million in revenue where existing leadership retains operating control and an equity ownership position. Earlier funds under the McCarthy name included McCarthy Capital Fund VII LP with $535 million of capital (2020) and McCarthy Capital Fund VI LP with $353 million of capital (2016).

M-One also makes growth equity investments of $5 million to $20 million in companies with at least $1 million in recurring revenue. In addition, the firm has a real estate strategy that invests from $3 million to $35 million across a range of real estate asset types and markets.

Since its founding as McCarthy Capital, and including M-One investments, the firm has invested in over eighty companies, including Cabela’s, the specialty outdoor retailer; Guild Mortgage Company, a national mortgage lender; Peak 10, a data center and managed IT services firm now merged as Flexential; Vornado Air, a household name in air circulators and heaters; Medical Solutions, a leading travel nurse staffing provider; Omaha Steaks, the well-known food and steak delivery brand; and Signal 88 Security, a major franchisor of security services in North America.

More recent transactions include growth partnerships with NUSO, a cloud communications provider, and strategic exits such as BiggerPockets, an online real estate investor platform, as well as Blue Sky eLearn, Honey Smoked Fish, and Life Care Services. These transactions highlight the firm’s breadth across the consumer, healthcare, and business services sectors.

The rebranding to M-One formalizes changes that have taken shape over the past decade as the firm increased its scale, diversified its investment activity, and deepened its organizational resources.

“Our rebranding honors our legacy and reflects the significant evolution we’ve experienced over the past decade,” said Patrick Duffy, the president and managing partner of M-One Capital. “M-One Capital represents our expanded scale, strategic growth and unwavering commitment to integrity, rigor, relationships and results. While our new brand better aligns with our current organization, we remain focused on our mission of being a value-added partner to entrepreneurs and families in an effort to drive long-term growth and success.”

Today, M-One Capital has more than $4 billion in capital under management and is based in Omaha, with an additional office near Boston in Wellesley, Massachusetts.

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