InvestBev gets Lucky

InvestBev has made an investment in Lucky Beverage Co., a clean-label energy beverage that blends natural ingredients with functional benefits.

Lucky Beverage’s flagship brand, Lucky Energy, is formulated without artificial ingredients and is marketed as providing sustained energy with nutritional value. The beverage is positioned for health-conscious consumers seeking performance enhancement without the negative side effects of traditional energy drinks. The Los Angeles-headquartered company was founded by Richard Laver in 2023.

“InvestBev represents the best equity firm in the alcohol space, and we are thrilled to have them on board for this energy journey,” said Mr. Laver. “Their credibility, experience, and strategic insight will be instrumental as we scale Lucky to new heights.”

InvestBev has been expanding into functional, wellness, and non-alcoholic beverage categories in response to evolving consumer preferences. The investment in Lucky Beverage highlights the firm’s 2025 strategy to diversify its holdings as health-conscious and sober-curious trends continue to gain market traction.

“We have long sought out the next big thing in consumer consumption and Lucky Energy Drinks represents exactly that,” said Brian Rosen, the general partner of InvestBev. “Their product, brand identity, and mission align with where the global drinker is headed. Add to that a seasoned leadership team with decades of industry experience, and it became a very easy decision for us to get behind them.”

The InvestBev Group is a private equity firm that invests in the adult beverage and CPG sectors, with a growing presence in non-alcoholic, functional, and wellness-oriented brands. The firm invests both debt and equity at every stage of a company’s growth. InvestBev was founded in 2015 by Mr. Rosen and is headquartered in Chicago.

© 2025 Private Equity Professional | June 6, 2025