Main Post Partners has made a minority investment in Rebel Athletic, a designer and manufacturer of custom couture cheerleading, dance, and athletic apparel.
Rebel Athletic’s product portfolio includes custom Allstar cheer uniforms, performance practice wear, and accessories under its owned brands Rebel Athletic and Rebel Dream Bag. Customers include youth cheer squads, high school and college teams, Allstar competitive programs, dance studios, and professional sports teams.
Rebel Athletic was founded in 2013 by CEO Karen Noseff Aldridge and is headquartered in Dallas.
“Today marks the beginning of a new era for Rebel Athletic,” said Ms. Noseff Aldridge. “Our partnership with Main Post Partners is the ideal fit. Their deep understanding of our brand, the industry, and best-in-class consumer products made them the clear choice as our strategic partner. This new chapter will unlock unprecedented opportunities for Rebel – enhanced resources, real-time data intelligence, and deep industry expertise – allowing us to scale faster and smarter than ever before. Most importantly, this partnership strengthens our ability to serve our customers in ways never seen before: superior design, exceptional value, faster service, and AI-powered technology platforms that will revolutionize the industry.”
With the new capital from Main Post Partners, the company plans to launch a Color Guard division and consider strategic acquisitions as part of its broader expansion strategy. In addition, Rebel intends to invest in AI-driven technology to increase speed and personalization of its products and to diversify its supply chain.
“We are thrilled to partner with Karen and the Rebel Athletic team,” said Josh McDowell, a partner at Main Post. “Rebel has distinguished itself through its relentless innovation, premium quality, and dedication to the cheer and dance communities. We look forward to supporting the company as it continues to lead the industry and deliver unparalleled experiences to athletes and consumers worldwide.”
Main Post Partners, based in San Francisco, makes both control and non-control investments in consumer, business services, and industrial companies with revenues of $50 million to $500 million and EBITDA of $5 million to $50 million. The firm was founded in April 2014 by managing partners Sean Honey and Jeffrey Mills, both former partners at private equity firm Weston Presidio.
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