Transom Capital Group has acquired Aden & Anais, a seller of infant and toddler products.
Aden + Anais is a designer, developer, marketer and distributor of infant and toddler accessories and apparel – including wearable blankets, bassinets, bouncers, mattresses, towels, pajamas, and sleep monitors – sold under the company’s HALO and aden + anais brands.
Under the HALO brand, the company also sells a professional line of products – SleepSacks, Swaddles, and BassiNest – to more than 1,700 hospitals nationwide. Since 2010, New York City-headquartered Aden & Anais has donated more than $9 million in sleep products to hospitals.
“Transom Capital’s deep understanding of consumer brands, combined with their track record of fostering growth and operational excellence, makes them the ideal partner for both brands,” said Doug Gillespie, the CEO of Aden + Anais. “We are excited to embark on this new chapter, confident that our shared vision will unlock significant opportunities for our brands and allow us to better serve parents and caregivers worldwide.”
“We are thrilled to welcome the HALO and aden + anais brands into the Transom Capital family,” said Russ Roenick, a co-founder and a managing partner at Transom. “We believe the juvenile products space has significant opportunity for innovation and HALO/aden + anais are two of the strongest brands to foster creative product development, marketing, and consumer loyalty. We recognize the tremendous potential that the company holds, and we are committed to supporting its growth as a market leader in the premium baby and parenting industry.”
Transom is headquartered near Los Angeles in El Segundo, California, and invests in companies with enterprise values between $10 million and $150 million.
MidCap Financial was the administrative agent and sole lender on a senior secured credit facility to support Transom’s buy of Aden & Anais. MidCap Financial, in alliance with its investment manager Apollo Capital Management, is a middle-market focused finance firm that provides debt instruments of $10 million to $750 million to companies across all industries. Managing Director Bianca Barredo and Director Alex Ringold led midcap’s Aden & Anais transaction team.
Baird was the financial advisor to Aden & Anais.
© 2023 Private Equity Professional | June 21, 2023
