Breck Partners has made an investment in Alloy Wheel Repair Specialists, a provider of light vehicle aluminum wheel repair, remanufacturing, and wholesale services.
Alloy Wheel primarily serves dealerships, collision repair shops, insurance companies and vehicle owners. The company operates a fleet of on-site mobile repair units and has a network of wheel remanufacturing shops that allow the company to produce OEM-quality products in thousands of colors and finishes.

Alloy Wheel is headquartered in Norcross, Georgia, and operates through 12 company owned markets and 85 franchise locations across 46 states. Breck partnered on this transaction with CEO Rob Wheeley and other members of the company’s senior management team.
“Rob and the leadership team at Alloy Wheel have done an exceptional job building a team and business that provide a tremendous amount of value to their customers,” said Brian Steinbrueck, a partner at Breck. “We are excited to partner with them to continue building on a service-oriented culture and strong operating foundation to further expand the company’s reach and the impact of its services.”
“The Breck team is the ideal partner for us as we embark on the next phase of our growth,” said Mr. Wheeley. “They immediately recognized the strength of our team and the uniqueness of our capabilities and are fully aligned to support our employees, franchisees, operations, and strategy to continue providing world-class wheel repair and remanufacturing service to our customers. The new partnership with Breck is the culmination of a seven-year journey and we see a very bright future for Alloy Wheel. We look forward to an exceptional relationship with Breck as Alloy Wheel soars to the next level.”
Breck Partners makes control equity investments of $10 million to $50 million in North America-based companies that have revenues from $50 million to $250 million and enterprise values of $25 million to $100 million. Sectors of interest include manufacturing, distribution, and industrial service companies.

Breck has specific interests in “story” transactions, underperforming companies, out-of-favor industries, management transitions, and corporate carve-outs.
“Alloy Wheel is a compelling situation for Breck – a strong, customer-focused, deeply invested team who leads a very well positioned business in attractive markets,” said Brad Brenneman, a partner at Breck. “We are honored to partner with Rob and the Alloy Wheel team and look forward to supporting Alloy Wheel’s growth.”
The Dallas-headquartered firm was founded in March 2018 by Messrs. Brenneman and Steinbrueck who had worked together for more than a decade at Dallas-headquartered Wingate Partners.
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